M98MC Week Three Fluid identities and Advertising John Keenan john.keenan@coventry.ac.uk
M98MC Week Three Fluid identities and Advertising John Keenan john.keenan@coventry.ac.uk. So far... Advertising ’ s role in maintaining capitalism. Five stages of advertising: utility, branding, symbol, personalisation, lifestyle. Methods, USP, semiotics
1.76k views • 144 slides