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Harlingen Image Committee

Harlingen Image Committee . Mayor’s Quality of Life Forum August 18, 2007. David Smith Cheryl LaBerge Elaine L. Flores Ricky Leal Paul Johnson. Doak Dunkin Mike Allex Monica Solomon Danny Hoehne Nick Consiglio. Harlingen Image Committee. Our Charge. Identify initiatives to improve

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Harlingen Image Committee

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  1. Harlingen Image Committee Mayor’s Quality of Life Forum August 18, 2007

  2. David Smith Cheryl LaBerge Elaine L. Flores Ricky Leal Paul Johnson Doak Dunkin Mike Allex Monica Solomon Danny Hoehne Nick Consiglio Harlingen Image Committee

  3. Our Charge Identify initiatives to improve • Appearance • Look • Visual impact • Cleanliness

  4. Goals • To be the Cleanest, Greenest and most Beautiful City in the Valley. • To be a modern and attractive city by using proactive methods established by model cities nationwide.

  5. Focus Areas • Clean Up • Green Up • Step Up

  6. “Clean Up” !

  7. Clean Up • Signage • Property Maintenance • Gateways

  8. Clean Up: Signage Quality signage shows you are a quality community! Short-Term Solutions • Proactive enforcement of current sign ordinance • Train & empower all city employees to address sign violations

  9. Clean Up: Signage Mid-term Solutions • Review sign ordinance to consider • Reducing total sign size/area • Reducing sign height • Reducing sign clutter • Prohibiting future billboards • Establishing a permanent sign review committee. • Setting new and more rigorous design standards. • Requiring permits for all signs

  10. Clean Up: Signage Long-Term Solutions • Phase out non-compliant signs • Consider phase out of billboards

  11. Clean Up: Property Maintenance Short-Term Solutions • Pass resolution supporting enforcement of International Property Maintenance Codes to eliminate blight. • Additional Code Enforcement Staff • Establish and Maintain Proactive Code Enforcement • Illegal dumping, vandalism, graffiti, junk vehicles, boats, trailers, etc. • Establish Friends of Rigorous Code Enforcement (Proud Patrol)

  12. Clean Up: Property Maintenance • Mid-Term Solutions • Consider establishing fund for incentives for property enhancements. • Public education • Reexamine penalties/fees for code violations • Review Code Enforcement staffing & funding as city grows.

  13. Clean Up: Property Maintenance Long Term Solutions • Consider use of web cams for chronic illegal dump sites. • Encourage citizen reporting of illegal dumping, vandalism and graffiti • Consider passing graffiti ordinance with penalties to property owners regarding clean up • More Neighborhood Watches & neighborhood clean-ups

  14. Clean Up: Gateways/Major Arteries First impressions are lasting impressions! • Short-Term Solutions • Eliminate sign clutter on Primera Rd Exit. • Remove deteriorated welcome sign at VIA • Improve directional signs to major attractions and remove deteriorated directional signs. • Remove dumpsters along major Arteries • Address other code violations

  15. Clean Up: Gateways/Major Arteries • Mid-Term Solutions • Install attractive, professional, welcome signs, impeccably landscaped and lit at night to create ‘grand’ entrances to the city. • Develop plan to regularly clean welcome signs and maintain landscaping at all entrances • Identity and plan additional beauty spots to wow visitors traveling along major arteries. • Liaison with TXDOT to upgrade directional signage on expressway, frontage roads and major arteries.

  16. “Green Up” !

  17. Green Up HarlingenGarden City • Ordinances • Investment • Maintenance

  18. Green Up HarlingenOrdinances • Short Term • Strengthen existing landscape ordinances to improve overall appearance of Harlingen • Enforce ordinances

  19. Green Up HarlingenOrdinances • Mid-Term • Establish a public tree care ordinance • Establish a tree preservation ordinance • Earn Tree City USA • Minimum $2 per capita • Host annual Arbor Day celebration • Establish a tree board • Adopt a public tree care ordinance

  20. Green Up HarlingenOrdinances • Long Term • Provide continuous, non-political effort to improve the image of Harlingen. • Establish a horticulture division for City of Harlingen.

  21. Green Up HarlingenInvestment • Short Term • City of Harlingen to plant 100 trees • Create prioritized list of landscape projects • At least 10% of 4B budget for landscape beautification projects • Complete 2 major gateway projects

  22. Green Up HarlingenInvestment • Mid Term • Establish a public/private partnership • Complete 2 – 5 major projects per year • Increase budget for horticultural maintenance • Apply for grants for future horticultural projects

  23. Green Up HarlingenInvestment • Long Term • Establish a botanical garden • Work with partners on improvement of Arroyo Colorado

  24. Green Up HarlingenMaintenance • Short Term • Audit of current maintenance plan • Increase budget for maintenance of landscape and horticultural projects • Recognize beautiful landscapes

  25. Green Up HarlingenMaintenance • Mid-term • Develop an educational program • Increase budget (per capita growth) • Revitalize and expand past projects

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