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Sigma Alpha Epsilon: The Brotherhood that keeps on taking

Hazing at Dartmouth College Kellé Wyatt PR Research and Strategies, Florida A&M University March 27, 2012. ( http://thedartmouth.com/2012/03/05/news/sae ). Sigma Alpha Epsilon: The Brotherhood that keeps on taking. SAE Hazing in the Media: 2006-Present.

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Sigma Alpha Epsilon: The Brotherhood that keeps on taking

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  1. Hazing at Dartmouth College Kellé Wyatt PR Research and Strategies, Florida A&M University March 27, 2012 (http://thedartmouth.com/2012/03/05/news/sae) Sigma Alpha Epsilon: The Brotherhood that keeps on taking

  2. SAE Hazing in the Media: 2006-Present • February 25, 2011 at Cornell University- While pledging SAE, George Desdunes died from alcohol poisoning on the couch at the fraternity house. His alcohol level 5 times the legal limit. • March, 2009 at California Polytechnic State University- Four SAE members were arrested for the death of Carson Starkey in October 2008. Starkey died of alcohol poisoning after being forced to drink a whole bottle of alcohol within an hour and 30minutes. • Fall 2006 at University of Texas- Tyler Cross died of alcohol poisoning. (http://obsessiveskier.blogspot.com/2009_02_01_archive.html)

  3. Sigma Alpha Epsilon: Most recent hazing scandal • On March 3, the Undergraduate Judicial Affairs Office at Dartmouth College charged 27 members of SAE, including Lohse, with hazing violations during their 2009 and fall 2011 intake. • January 25, senior and former SAE member at Dartmouth College Andrew Lohse, wrote an op-ed article in the school’s newspaper (The Dartmouth) exposing SAE’s hazing rituals and criticizing administrators for allowing the culture of hazing to thrive on campus. (http://www.jcnabity.com/dartseal.htm)

  4. Telling the Truth • The article, “Telling the Truth” critics the school’s administration for not taking action after Lohse submitted anonymous complaints last year. • In the op-ed Lohse reports being coerced into swimming in a kiddie pool full of vomit, urine, fecal matter, semen and rotten food. • Forced to eat omelets made of vomit. • Chug cups of vinegar, according to Lohse, resulted in his pledge brother throwing up blood. Andrew Lohse (http://www.dartblog.com/data/2012/02/010011.php)

  5. Media Highlights • January 25- Lohse’s article is published. - Dean of the college Charlotte Johnson sent a campus- wide email addressing the allegations. • March 3- The Undergraduate Judicial Affairs Offices charges 27 members of SAE with hazing violations during fall 2011 intake. • March 13- Associated Press writes an article summarizing Lohse’s allegations. Charlotte Johnson (http://now.dartmouth.edu/2011/05/dartmouth-appoints-charlotte-h-johnson-dean-of-the-college/)

  6. Story continued… • Dartmouth President Jim Young Kim did not comment on allegations until March. • School newspaper, The Dartmouth, continued to cover story. • Multiple media sources ABC, CBS and Foxnews reprinted the article written by the Associated press after March 13. Jim Young Kim. (http://www.seattlepi.com/business/article/Obama-s-unconventional-pick-to-run-the-World-Bank-3430627.php)

  7. Actions Taken • SAE has begun working with the college to reform its pledge process. • Worked with Greek letter organizations and societies director Wes Schaub to change practices that violate the college’s hazing policy. • Dartmouth has formed a task force in addition to charging over a quarter of SAE members with hazing charges. • Dartmouth hired a director of Greek organizations. • Hired two sexual assault coordinators . • In the process of hiring another alcohol and drug abuse counselor. • Addressing all three issues through the National College Health Improvement Project the school launched last year.

  8. Public Relations Lessons Learned What worked well? What did not work well? • Campus quick response to hazing allegations. • Implementation of Task force • Sigma Alpha Epsilon working with the University to prevent hazing in the future. • National College Health Improvement Project implemented by the College last year. • Slow response from the College President. • University did not act when hazing allegations were reported anonymously by Loshe. • Loshe exposing the fraternity and university in a op-ed instead of reporting it directly.

  9. What can FAMU do? • Continue to report what the university is doing in efforts to rid hazing off the campus. • Like Dartmouth college, implement a National College Health Project, covering issues surrounding all forms of hazing: mental, terror and physical. • Hire experts to the task force who is accredited with turning around hazing within student organizations.

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