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Marketing and Sales Master Córdoba

Marketing and Sales Master Córdoba. Master Expiga UCO. BLOCK 1: Sales. Carlos Hernández Ojeda , 10 hours. Sales Management: responsibilities. Sales Management models Comercial launches Jesús Díaz , 10 hours. Evolution of the distribution. Finance for sales Alberto Díaz , 10 hours.

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Marketing and Sales Master Córdoba

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  1. Marketing and Sales Master Córdoba

  2. Master Expiga UCO BLOCK 1: Sales • Carlos Hernández Ojeda, 10 hours. • Sales Management: responsibilities. • Sales Management models • Comercial launches • Jesús Díaz, 10 hours. • Evolution of the distribution. • Finance for sales • Alberto Díaz, 10 hours. • New business development. Exercises • Operations Management • Ignacio Marinas, 10 hours. • Sales Techniques • Negotiation • Txema Marquiegui, 10 hours • ECR • Key accounts management and planning • Hortensia Fuentes, 10 hours • Distribution and logistics • José Luis García Nalda, 10 hours • Sales Organization • Trade Marketing and Merchandising TOTAL 70 hours

  3. Master Expiga UCO BLOCK 2: Marketing • Javier Rodríguez Zapatero, 15 hours. • Strategic Marketing estratégico • Interactive Marketing • Fernando González Mesones, 5 hours • T-marketing • Luis Mora, 5 hours • Direct Marketing • Nacho de Pinedo, 15 hours • Agency Management • Commercial Production • Graphic Production • Arnaldo Muñoz, 10 hours • Segmentation • CRM • Luis Fdez. –Combarro, 15 hours • Copy strategy • Copy comments • Media • Jose Luis Arbeo, 10 hours • Image and Positioning • Marketing mision and organization TOTAL: 75 hours

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