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ELTAF Conference 2012

ELTAF Conference 2012. ELT: Differentiating Your Brand. Hello!. I’d like to know more about you. I’ll ask you to write a few things down throughout the presentation, so please have paper handy.

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ELTAF Conference 2012

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  1. ELTAF Conference 2012 ELT: Differentiating Your Brand

  2. Hello! • I’d like to know more about you. I’ll ask you to write a few things down throughout the presentation, so please have paper handy.

  3. “Theatre Language Studio Frankfurt aspires to creatively meld together art and learning by producing high-quality English language theatre productions that echo universal truths and make a contribution to community, alongside a theatre language school where barriers to context are broken down and bridges of communication are built.

  4. TWO THINGS “The TWO THINGS. For every subject, there are really only two things you really need to know. Everything else is the application of those two things, or just not important.” 2 Guardian Article

  5. “Here are the TWO THINGS about economics. One: Incentives matter. Two: There’s no such thing as a free lunch. - Glen Whitman The Two Things website

  6. The Two Things about THEATRE: Don't forget your lines. Don't run into the set.

  7. “People like the Two Things exercise so much, he believes, because it forces them to extricate themselves from the weeds of detail and see the terrain of their own expertise afresh.” -Oliver Burkeman

  8. For ENGLISH Teachers Here are two: 1) focus on your learners 2) stay curious • (Sharon Hartle) Tailor Made English

  9. The two things for learning a language 1) input, input, input 2) never stop the process • (The Lingo Guy)

  10. Everybody wants to learn... not necessarily what you want to teach them.

  11. “Theatre Language Studio Frankfurt aspires to creatively meld together art and learning by producing high-quality English language theatre productions that echo universal truths and make a contribution to community, alongside a theatre language school where barriers to context are broken down and bridges of communication are built.

  12. Brand Identity A BRAND IS NOT A LOGO, a product, or an identity – it is a FEELINGabout a product

  13. A TIN OF TOMATOES What kind of tomato tin would you be?

  14. What BRANDS do you like?

  15. Why?

  16. Why are people willing to pay more?

  17. CEOS OF OUR OWN COMPANIES How is your brand different?

  18. Self-employed teacher versus BUSINESS OWNER

  19. How would you describe yourself?

  20. How would a friend?

  21. Think of four words. Now make it TWO.

  22. Do your interests inform your teaching? Do you have a teaching style? a philosophy?

  23. Could you define your style in ONEsentence?

  24. one word? • A picture?

  25. Brand X Brand X Brand X Brand X Brand X What is BRAND YOU? Brand X

  26. Use your strengths WHAT ARE YOUR INTERESTS? BE DIFFERENT!

  27. WE’RE HARD-WIRED TO ONLY NOTICE THE DIFFERENCES.

  28. PERSONAL BRANDING BRAND NAME LOGO TAGLINE =PERSONALITY

  29. Name Logo Tagline Web Portfolio Color Typography Marketing messages Social media

  30. A compelling story Show differentiation Be easily recognisable Be consistent Give proof

  31. RESOURCES

  32. TECHNICAL RESOURCES Email Marketing iContact Mailchimp Blogs (Free) Blogger Wordpress.com Website Wordpress.org Web hosting Domain names Google Analytics Themes Tutorials Youtube

  33. Art Resources Photo Editing Gimp Paint Typography Google fonts Photos Stock exchange Flickr Icon Archive Colors Adobe Kuler Colour Lovers Logos Logo websites

  34. The Stock phototrap! Recognisethem?

  35. COPYWRIGHT IS IMPORTANT CREATIVE COMMONS

  36. EXAMPLES Color and a good logo set this site apart! English Attack Social Networking

  37. EXAMPLES She uses writing to create more traffic. JeriWb

  38. EXAMPLES Be a resource to others. Real Grammar

  39. Uses free resources effectively (Blogger) EXAMPLES Claudio Azavedo

  40. Examples A Blogspot (now Blogger) page by Evan Fredo English for the workplace

  41. EXAMPLES Professional Website Design Michael Rosen

  42. “It is impossible to have bad taste, but many people have none at all.” ― Georg Christoph Lichtenberg

  43. .

  44. SEARCH ENGINE OPTIMISATION aka getting ‘Googled’ Keep your website updated with high-quality content Research keywords and search phrases Link as much as possible to other site (that might link back!) Use low resolution photos (optimised for web) Check your Google Analytics

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