Multiplant

1. Multiplant “Viva su Vida con Plantas” Daniela Aizpitarte Alex Stahl Sandy Bly Pat Ryan Garner

2. Where it is located • Olmue, Chile • Located in the 5th region, in the Región de Valparaíso • Flowers are most important product from this region • Drip irrigation used to cultivate plants on hillsides

3. What is Produced • Multiplant produces “ornamental plants”, sells garden accessories, and also designs and plants gardens • After 2004 the company decided to mostly ship to large stores instead of directly to the customer • Undergone technological and administrative changes • Most important products: • Lillium pixie • Tulipan • Hibisco • Bougainvillea • Kalanchoe • Fuschia • Abutilon enano • Dalia • Archirantenum

5. Global Environment • Political factors: • Trade agreements • Economic factors: • Agriculture shrinking in Chile • Social factors: • Laborers have the right to organize • Technological factors: • Agricultural equipment

6. Industry Analysis • Multiplant is considered an agricultural company • Unexpected weather changes gives a unique challenge to firms in this industry • This industry is of interest to agricultural engineers

7. Engineering Principles • Multiplant owns about 30 acres of land (12 hectares) and makes 500,000 plants a year • 300 species of plants • The company employs many agricultural engineers • Raw materials: • Fertilizer • The products are shipped to large department stores, and supermarkets in the area • Large equipment is operated, so workers have to be careful and skillful • Have a controlled environment

8. El Fin