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Agenda. Introductions What would make this a good discussion for you? Identifying your goals & needs More efficient timelines Best of breed technology A flexible partner Building your solution. Global Solutions & Local Support. Superior Technology & Expert Service Spanning 25 Countries.
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Agenda • Introductions • What would make this a good discussion for you? • Identifying your goals & needs More efficient timelines Best of breed technology A flexible partner • Building your solution
Global Solutions & Local Support Superior Technology & Expert Service Spanning 25 Countries • IAB compatible in the all 3 major areas of online ad serving • Awarded Top 10 User Interfaces of 2008, Nielsen Norman Group
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Eyeblaster Account Structure Sales Manager & Sales Engineer Primary point of contact for business issues Ensures satisfaction of service Resource for implementation of new products and services Point of service escalation after Media Account Manager Creative Account Manager First point of contact for day-to-day operations Share Best Practices Handle education/training needs 24/7 Customer Resource Center Full Tech Support Access to our Knowledge Base Access to our Online training tutorials Higher Level of Service: Your Eyeblaster Team
Your Account Team Claudio, David, Alexandra, Eric and Troels all have 3+ years experience with Eyeblaster David Aron, Director Sales david.aron@eyeblaster.com C. 713-449-5700, AIM: tweekydave@hotmail.com Schematic Jessie Schematic Anjana and Natalie Claudio Lombardo Creative Account Manager claudio.lombardo@eyeblaster.com C. 312 980 2303, AIM: ClaudioEblaster Schematic Production Alexandra Jorissen, Sales Manager alex@eyeblaster.com C. 646 3152370, AIM: richmediaqueen Beyond Eric Anderson, Account Manager eric.anderson@eyeblaster.com T. 646.202.1351, AIM: ericspringstreet@hotmail.com • Technical Escalation: Troels Smit, Sales Engineer, (917) 355-0808 • Business Escalation: Joe Girling, VP Sales, (862) 703-9363
Campaign Process Proposed Plan • Sharing Creative Ideas • Eyeblaster: Kick off call (mediaplan, times, specs etc , and ad QA) • Schematic: production of graphics and animations • Schematic: Hand over to Eyeblaster via FTP • Eyeblaster: Production and QA • What timeline would be ideal for you? • Eyeblaster & Beyond: Trafficking • Publisher QA • Live • Eyeblaster , Beyond & Schematic: Review of ideas for Optimization
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Comprehensive Targeting with Interface • Automatic Optimization • Easily traffic new creative units • Targeting Audience Segmentation Behavioral Geographical Day & Time Targeting Browser & OS
What we can do together • More efficient processes • Consult on optimization opportunities • Creative Beta Opportunities • Try to get more creative budget from demonstrating more value
More efficient Processes Catch your Muse
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Consult on Best Practices and Optimization Engage your Team and Resources
Search & Display Display Boost Search Performance But on average more than 50% of Search Conversions is influenced by Display Advertising Advertisers align their budget’s with the last click win model Are your display campaigns getting their due? Source: http://www.emarketer.com/Article.aspx?id=1006794
Channel Connect for Search Consolidate Your Search & Display Data Explore the Touch-Pointsbetween Channels Cross-Channel Overview Search & Display —All in One Place
email: troels.smit@eyeblaster.com phone: (917) 355-0808