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Hospital Websites for Patient Education

Hospital Websites for Patient Education. Ludan Zhang. 07/20/14 HCOM512 Digital Strategies for Health Communication. Why this topic?. Patient education: important component of health care the rise in chronic disease: Health Education, Disease Management, Lifestyle Promotion

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Hospital Websites for Patient Education

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  1. Hospital Websites for Patient Education Ludan Zhang • 07/20/14 HCOM512 Digital Strategies for Health Communication

  2. Why this topic? • Patient education: important component of health care • the rise in chronic disease: Health Education, Disease Management, Lifestyle Promotion • Learn more about care services, get prepared, save time • Overwhelmed information, credibility and professional • Patient-centered, user-friendly

  3. Massachusetts General Hospital • Mass General, MGH • Oldest, largest, reputation, budget • #2 hospital (by U.S. News & World Report) • teaching hospital of Harvard Medical School • Partners HealthCare • Educational Units

  4. Web Strategies • http://www.massgeneral.org/ortho/patienteducation/#

  5. SWOT Analysis

  6. Recommendations • Link Twitter/Facebook to Home Page • Gather the focus on social media, integrate the social media of different departments • Highlight patient education/ health information, make them easy to find • Simplify the information

  7. Mayo Clinic • Rochester, Minnesota • first and largest integrated non-profit medical group practice • #3 hospital (by U.S. News & World Report) • Tertiary care services

  8. Web Strategies • http://www.mayoclinic.org/patient-care-and-health-information

  9. SWOT Analysis

  10. Recommendations • Multi-lingual materials • Specific recommendations for patients: what they can do, what changes/benefits they will receive • Interaction between doctors and patients

  11. United Family Healthcare • the first international standard joint-venture hospital established in China • 1997, private hospital, Beijing, Shanghai, Guangzhou • doctor team from 20 different countries, bilingual • General hospital, rehabilitation services, primary care , family medicine • gained fame in obstetrics • Training and workshop • superior team, facilities, services, price

  12. Web Strategies • http://beijing.ufh.com.cn/en/

  13. SWOT Analysis

  14. Recommendations • Brand redefine: accessible and approachable • Celebrity charm • “every doctor is a brand” (grassroots media) • family medicine, primary care, community-based • cooperation with local media, communities, schools…

  15. Questions? Thank You!

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