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NEW CLOTHING LINE

NEW CLOTHING LINE . Ashlei Scott Thang Ngo Ryan Placek Grace Odom. Responsibility Matrix. R - Responsible S - Support. Overview of Project.

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NEW CLOTHING LINE

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  1. NEW CLOTHING LINE Ashlei ScottThang NgoRyan PlacekGrace Odom

  2. Responsibility Matrix R - Responsible S - Support

  3. Overview of Project • The objective of the project is to launch a clothing line of athletic wear that will help to raise money for the Wounded Warrior Project (WWP). The line will feature various styles of shirts and shorts that have the Wounded Warrior Project logo on it. A percentage of the revenue from each item sold will be donated to benefit the WWP and its initiatives.

  4. Background WWP • Formed in 2002 in Roanoke, VA • Mission: "To Honor and Empower Wounded Warriors“ • Formed by several veterans and friends • Started with providing comfort items to wounded service members • Grown into a complete rehabilitative effort to assist warriors • NIKE is launching this clothing line due to the recent growth in the Wounded Warrior Project for injured service members • The clothing line will provide athletic apparel to veterans who are attempting to overcome their injuries and maintain a healthy lifestyle. • Tens of thousands of warriors and caregivers have received support from the WWP

  5. Priority Rule

  6. Scope • NIKE clothing line to benefit Wounded Warrior Project • Deliverables: • 5 styles of both men and women's athletic shirts • 1 style of both men and women's long athletic pants • 1 style of both men and women's athletic shorts • A marketing campaign for electronic and print media • A pricing model that allows for 15% of profits to be donated to WWP

  7. Project Cost

  8. Project Timeline Research and Development (Start May 2013) Market survey (5 days) Need survey (10 days) Testing Prototypes (15 days) Procurement of resources (3 days) Product Design (20 days) Manufacturing (25 days) Production of the clothing line Purchasing advertising space (5 days) Developing advertisement (15 days) Marketing of the clothing line Developing a product pricing model (3 days) Ship to retailers (5 days) Coordinate with retailers (10 days) Develop promotions (5 days) Launch to market (End October 2013)

  9. Project Issues • The initial survey sample size was too small • Nike faces worker abuse claims that slow down the project • Not able to longer hire a spokesperson to help market the product • The recent contoversy faced by WWP

  10. Project results • The project was completed 5 months after its initial projected time • The demand for the WWP clothing line was greater than expected, with our two top distributors selling out within the first week • Overall advertising costs were reduced for this campaign because there was no spokesperson

  11. Project Results • Advertisements are now being expanded to radio and television instead of simple magazine and internet • Thousands of dollars have been raised to donate to the WWP thus far • We would like to expand to woman’s clothing line for war veterans in the near future

  12. Lesson Learned • Must practice ethical policies • It is important to be socially responsible • Plan for the unexpected

  13. Take Away Points • Project Purpose • To to launch a clothing line of athletic wear that will help to raise money for the Wounded Warrior Project (WWP). • 5 month day delay in project completion • Project completed $20,000 under final budget • Time accepted, Scope constrained, Cost enhanced

  14. Questions

  15. References Bradford, Harry. "Nike Faces New Worker Abuse Claims In Indonesia." The Huffington Post. TheHuffingtonPost.com, 13 July 2011. Web. 09 May 2013. Wounded Warrior Project Issues Statement on Gun Talk Radio Controversy Read More: Http://dailycaller.com/2012/11/15/wounded-warrior-project-issues-statement-on-gun-talk-radio-controversy." The Daily Caller. N.p., n.d. Web. 09 May 2013

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