Keep People on Your Website for Longer | JanBask Digital Design

1. 5Ways to Keep People on Your Website for Longer

2. Introduction The amount of time people spend on your website is a sign of how they feel about it. If people are storming out of your website without spending enough time, then there might be something wrong that might need your attention.

3. objective • Introduction • Improve your web design • Use engaging visual content • Why Visual Content is Important? • What are the types of Visual content? • Place call-to-action on every page • Update your content regularly • Structure your content well for easy scanning • Conclusion

4. Improve your web design Speed up your website’s loading time. Create navigation that easily guides the visitors through your website. Make your layout responsive and mobile-friendly. Implement call-to-actions wherever necessary. Include social media share and follow buttons. Add testimonials, case-studies and portfolios to engage visitors.

5. Use engaging visual content Why Visual Content is Important? What are the types of Visual content? • Images and Videos • Infographics’ • Screenshots • GIFs and MEMEs • Chart and Graph Social Posts • Visuals help retain a lot of information • Visual trigger user engagement • Visual increase social media engagement • Visual tells story that is easier to recall

6. Call-to-action • Newsletter Subscription • A Lead Magnet • Social Sharing CTA’s • Contact form • Exit intent pop-up

7. Contact form CTA’s Although, the very obvious thing to do, it is also the most important CTA is making your visitors fill up a contact form. The contact form can be filled up for reasons like: • Asking queries • Consultations • Demos • Free trials

8. Update your content regularly Updating the content should also mean that you are constantly posting effective content on the website: Add case-studies-Adding case studies on the website will make your website look more valuable and believable. If you have been successful in a project, posting it on your website from time to time will improve your chances to make people stay longer on your website and learn about your business. Show credibility- What better way to show credibility to your visitors than adding the testimonials and bios of real people that have worked with you in the past or have liked your work. Seeing images of people on your website will make it appear even more trustworthy.

9. Structure your content for scanning Descriptive headings- The heading should be compelling enough to make the visitor stay and read the entire blog. Sub-headings- Divide your content into multiple paragraphs and place them under different headings especially crafted for them. Bullet points- This will help the reader to easily read through lengthy content and come to a conclusion. Highlight keywords- Important keywords need to be emphasized, and you can do that by using Bold or creating a hyperlink.

10. Conclusion • Reducing the bounce rates and making a visitor stay on your website for a longer period is an important aspect of any blogger or an online marketer.  • Improving your web design to creating visuals to engage visitors and place calls-to-action strategically on every web page and making sure that your content is updated regularly in the right format. • You don’t have to work hard to keep people on your website; you have to work smart.

11. Thank You