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“How to make your message spread like wildfire – using social media”

“How to make your message spread like wildfire – using social media”. Alicia Lyttle & Lorette Lyttle “The Lyttle Sisters”. Sites To F ocus O n. Facebook Youtube Twitter Google + Pinterest. Why Spread Your Message?. Brand Opt-ins (list building) Followers Influence Traffic

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“How to make your message spread like wildfire – using social media”

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  1. “How to make your message spread like wildfire – using social media” Alicia Lyttle & LoretteLyttle “The Lyttle Sisters”

  2. Sites To Focus On • Facebook • Youtube • Twitter • Google + • Pinterest

  3. Why Spread Your Message? • Brand • Opt-ins (list building) • Followers • Influence • Traffic • Backlinks (SEO) Make Sales!

  4. Facebook – Spread Your Message • Images • Video • Quotes • Questions • Polls • Groups • Fan Pages • Facebook Events • * Facebook Ads

  5. Facebook - Images & Video • Funny • WOW • Great quote • Baby, animals • Tips: • Post URL on Photo (back to FB page or URL) • Ask to share (Please) • Ask for comments (Please)

  6. Tips …

  7. Facebook - Quotes • Inspiring • Funny • Famous (quote or author) • Tips: • Put quote on an image • Make a video around quote (animoto.com) • Ask to share • Ask to comment

  8. Facebook Questions & Polls • Hot topic (in the news) • Controversial • Fun to answer • Easy to answer • Tips: • Add an image • Reply to all responses with call to action (Example apps) • Interaction (always reply with @ - shows up on their page/feed – they get notified) Keep it alive

  9. Facebook - Groups • Search & Join (alive/interaction – everyone can post) • Avoid groups with host only posts unless interaction is very high • Participate • No spamming • Tips • Answer/Reply with helpful info • Contribute • Ask for share, follows, likes

  10. Facebook – Fan pages • Create one! • Search & Like other pages (through your page) • Interact on other pages (that are alive) • Tips • Don’t oversell • Engage, interact, always reply • Consistency

  11. Facebook – Events • Set one up (webinars, product launches, • Photos • Update page • Email all members (under 5000 invited) • Tips • Don’t overdue it (annoying) • Clear call to action (register, signup: free gift)

  12. Youtube –Spread Your Message • Why Youtube • Social network? • How to get lots of views

  13. Youtube – Why Youtube? “Video is where the Internet is going.” –Digital Marketer • 2nd largest search engine • 4th site in the world for traffic • Google OWNS Youtube (since 2006) • By 2015 -> 90% of internet traffic will be video (Cisco’s prediction) • ½ of all website traffic after 5pm is video traffic (Youtube, Netflix, etc.)

  14. Youtube – Why Youtube? Videos help people make purchasing decisions Does this apply to you? See a review, how to use something, etc. 46% of consumers who shop online prefer shopping on retail sites that have video Video emails have 2-3% higher click through rate

  15. Youtube –Is it a social network? • Yes! • Interaction • Friends/Subscribers • Likes • Views • Comments *The more the better! *Social Proof

  16. YouTube – How to get views • File name is keywords • Title – keywords • Description – keywords • Description – URL • Well designed Youtube channel • Tips: • Get likes, comments, video comments, views, friends/subscribers

  17. Twitter – Spread Your Message • Grow Your Following • Tweet often (use quotes) • Update with images – and ask for interaction (example – guess where I am) • Reply to other Tweets • Have an automated DM (Direct Message) • Ask (and you shall receive)

  18. Twitter Tip • Learn from your competitors • What strategies are working for them ? • What kind of tweets are bringing the best interaction? • Use their strategies as inspiration to improve upon to make your messages become viral!

  19. Google + - Spread Your Message • Who owns Google + • SEO • Circles • Business Pages • Update Often

  20. Pinterest –Spread Your Message • What is pinterest? • Getting started • Setting up your profile • What to “pin” • Making money off of “pins”

  21. Pinterest – What is it!? • New Social media site – one of the fastest growing (followers/following) • Image driven traffic • 7 million new visitors/mo. • Women • Pinterest is sending more REFERRAL TRAFFIC to peoples websites than Youtube, Linkedin& Google + combined!

  22. Pinterest –Getting Started • Need an invitation • Profile • Start following people

  23. Pinterest – Setting Up Your Profile

  24. Pinterest – Making a pin • Pin • Edit URL • Where do you want to send traffic to? • Affiliate link? • Tweet your link (your pin)

  25. Pinterest – Making $ with pinning • Affiliate Links • High Quality backlinks • Link to your product • Board is indexed by Google • Integrate it with Facebook and Wordpress

  26. “How to make your message spread like wildfire – using social media”

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