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LIOB PRESENTATION, October 2012 By Michele Ruiz Ruiz Strategies

working title: Digital and technology trends implications for low income and minority customers. LIOB PRESENTATION, October 2012 By Michele Ruiz Ruiz Strategies. About Michele Ruiz. What’s changed. Mobile revolution. The impact of smart phones. Remember this?. Who owns smartphones.

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LIOB PRESENTATION, October 2012 By Michele Ruiz Ruiz Strategies

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  1. working title:Digital and technology trends implications for low income and minority customers LIOB PRESENTATION, October 2012 By Michele Ruiz Ruiz Strategies

  2. About Michele Ruiz

  3. What’s changed

  4. Mobile revolution

  5. The impact of smart phones

  6. Remember this?

  7. Who owns smartphones

  8. Minority groups are comfortable using the mobile internet

  9. Older Generation – Surprise!

  10. Trend: Augmented Reality

  11. Trend: Apps get smarter

  12. What does this mean for utility customers?

  13. Mobilization of your customers

  14. Mobile apps affect behavior

  15. EDUCATE, ENABLE, MONITOR, Intervene, empower

  16. Reaching Low income customers

  17. Income and literacy relevancy

  18. Cultural relevancy

  19. Technological advancements MEANS RADICAL CHANGE IN MINDSET

  20. HOW MANY APPS DOES IT TAKE TO CHANGE A LIGHT BULB?

  21. Real Time information

  22. in-culture

  23. Use mobile and tablet friendly websites

  24. Use texts

  25. Communicate value & Benefits with story telling

  26. Role of Targeted Media and PR

  27. Questions

  28. working title: Digital and technological trends implications for low income customers Michele Ruiz Ruiz Strategies Contact information: Michele@MicheleRuiz.com 310 853 3605

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