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NEW MEDIA, ENTREPRENEURSHIP, AND THE AMERICAN IMMIGRANT CULTURE

NEW MEDIA, ENTREPRENEURSHIP, AND THE AMERICAN IMMIGRANT CULTURE. Prof. Janice M. Karlen Prof. Clarence McMaster CUNY – LaGuardia Community College USA. The City University of New York. LaGuardia Community College. CUNY – LaGuardia Community College.

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NEW MEDIA, ENTREPRENEURSHIP, AND THE AMERICAN IMMIGRANT CULTURE

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  1. NEW MEDIA, ENTREPRENEURSHIP, AND THE AMERICAN IMMIGRANT CULTURE Prof. Janice M. Karlen Prof. Clarence McMaster CUNY – LaGuardia Community College USA

  2. The City University of New York LaGuardia Community College

  3. CUNY – LaGuardia Community College • 13,500 credit and 30,000 non-credit students • Students from over 160 countries, speaking over 100 different languages • 31 majors and 3 certificate programs • One-third born in the United States and two-thirds foreign born • Ethnic background • 34% Hispanic • 17% Asian • 18% Black • 11% White • 6% Other • 14% Unknown

  4. New Media Majors enrolled in Principles of E-Business • 37.5% New Media Technology Majors • 37.5% Business Management Majors • 9.3% Computer Information Systems Majors • 9.3% Business Administration Majors • 6.4% Other

  5. New Media Majors enrolled in Principles of E-Business • 93.5% wish to own their own business in future • Of those • 55.2% online only • 20.7% hybrid • 10.4% “bricks and mortar” only • 13.7% not sure • Types of businesses: restaurant, clothing, financial analyst, adult toys, marketing, web design, animation studio, skateboarding, records

  6. New Media Majors enrolled in Principles of E-Business • Continent of Origin • North American native 38.7% • Asian 29% • South America 12.9% • Europe 6.5% • Other (mostly Caribbean) 12.9%

  7. New Media, Immigrantsand the Future • By far, the factor most inhibiting the participation of immigrants in New Media is education in the necessary technology as well as entrepreneurship • “Immi-merce” is an area of great potential for this group

  8. More research is needed at the national level to find out, “Who are our New Media entrepreneurs?”

  9. Thank YOU!

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