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Introduction to “ Dallas”

Introduction to “ Dallas”. Name Title Microsoft Corporation. Session Objectives. Understand what the Microsoft information service offering is. Understand the impact to data providers. Understand the impact to developers. Microsoft Codename “Dallas” Information Service. Marketplace

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Introduction to “ Dallas”

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  1. Introduction to “Dallas” Name Title Microsoft Corporation

  2. Session Objectives • Understand what the Microsoft information service offering is. • Understand the impact to data providers. • Understand the impact to developers.

  3. Microsoft Codename “Dallas”Information Service • Marketplace • Standardized APIs • Analytics and Reporting All powered by the Windows Azure platform

  4. DataWhat do you mean? • Authoritative data, weather, demographics, financial, images, community reviews… • Commercial & trusted public domain • Relational, blob, web services

  5. demo Lap Around Dallas

  6. The Parts and Pieces API’s IW Integration Public Marketplace Provisioning, Reporting and Billing Engine Dallas Connector Data Hosted by Third Party Data Hosted in Azure Data Hosted by Data Provider

  7. DeveloperChallenges “Remove friction for building applications leveraging 3rd party data” • Data discovery • Clean consistent APIs • Flexible business model

  8. Show times Predicative parking Restaurant reviews Real-time weather … Planning a Night OutScenario

  9. demo Building Apps with Dallas

  10. DeveloperBenefits • One marketplace & billing relationship • Access to multi-million dollar datasets and web services • Use from anywhere .NET, PHP, Java, iPhone

  11. Information WorkerChallenges “Help me use data in my workflow to better understand my business” • Data discovery and trust • Consumption through Office • On-prem apps leveraging cloud scale

  12. Analyzing Business Performance Scenario My data + • Demographics • Business analytics • New businesses • Weather • User generated content • …

  13. demo PowerPivot & Dallas

  14. Content ProviderOpportunities “Help me reach more customers” • Lower cost of sale to new audiences • Integration in Microsoft’s Information Worker software • Enabling Microsoft sales channels to sell partner’s data

  15. Own Your Business • Content Partners Set API Parameters • Content Partners Set Pricing • Content Partners Control Content Use Rights Dataset Fields Searchable Returned Transaction Subscription

  16. Call-to-Action • Developers • Request an invitation codehttp://www.microsoft.com/WindowsAzure/dallas/ • NASA Pathfinder Innovation Challengehttp://mars.jpl.nasa.gov/beamartian/PIC/ • Content Providers • Contact us! DallasBD@Microsoft.com

  17. Additional Information • Website: www.microsoft.com/dallas/ • CTP Marketplace: www.sqlazureservices.com • Dallas Blog: http://blogs.msdn.com/dallas/ • Dallas Overview: http://blogs.msdn.com/jimoneil/archive/2009/11/30/discovering-dallas.aspx • PowerPivot Overview: http://business-intelligence.kdejonge.net/combine-data-from-the-cloud-with-local-data-using-powerpivot-and-dallas

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