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Using Information Systems for Feedback

Using Information Systems for Feedback. Success Depends upon the ability to acquire, interpret and act upon information. Today’s business environment is making it necessary to use information systems to provide feedback. The Four Process in the learning loop are :-.

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Using Information Systems for Feedback

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  1. Using Information Systems for Feedback Success Depends upon the ability to acquire, interpret and act upon information. Today’s business environment is making it necessary to use information systems to provide feedback

  2. The Four Process in the learning loop are :- • Observation : Sensing environmental signals • Orientation : Interpreting these signals • Decision : Selecting from a set of available responses. • Action : Executing the response selected. “Managing by Wire”

  3. Making the Transition to the Learning Organization :- The most successful corporations will be the learning organisations, and the ability to learn faster than the competition will be the key to maintaining a sustainable competitive advantage.

  4. How Information Technology Supports Business Activities

  5. Value Chain Porter and Miller’s concept of the value chain helps explain which business activities can be analyzed and transformed through the use of information technology. The Value Chain divides a company’s activities into value activities. Value activities consists of Primary Activities and Support Activities.

  6. Primary Activities • Inbound Logistics :- Material Handling, Delivery • Operations :- Manufacturing, Parts assembly. • Out bound Logistics :- Order Processing, Shipping. • Marketing & Sales :- Advertising, Promotion • Service :- Service Repair.

  7. Support Activities • Organisation • Human Resources • Technology • Purchasing

  8. Interorganisational Systems ( IOSs) Information Systems that link suppliers and buyers, manufacturers and distributors, and distributors and buyers are known as IOSs.

  9. Using Information Technology for Competitive Advantage

  10. Three Level effect of Information Technology • Industry Level :- IT changes an industry’s Products & Services Production Economics Markets • Firm Level :- IT affects key competitive forces Buyers, Suppliers, Substitute products, New entrants, Rivals • Strategy Level :- IT supports a firm’s strategy Low-cost leadership Product differentiation Market Specialization

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