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BAB 6 PEMASARAN STRATEGIK

BAB 6 PEMASARAN STRATEGIK. Oleh : Kelompok 2 ( Karet / Hevea Braziliensis ) ARIE WIBOWO IRAWAN (P056110763.40E) BASUKI RAHMANTO (P056110803.40E) MOCHAMAD MULJANA (P056110883.40E) MUHAMMAD IQBAL (P056110893.40E) PRASETIYO (P056110923.40E) YUNIASTUTI W (P056111003.40E).

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BAB 6 PEMASARAN STRATEGIK

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  1. BAB 6PEMASARAN STRATEGIK Oleh:Kelompok 2 (Karet / HeveaBraziliensis) ARIE WIBOWO IRAWAN (P056110763.40E) BASUKI RAHMANTO (P056110803.40E) MOCHAMAD MULJANA (P056110883.40E) MUHAMMAD IQBAL (P056110893.40E) PRASETIYO (P056110923.40E) YUNIASTUTI W (P056111003.40E)

  2. Marketing ManagementLecturer Prof Dr IrUjangSumarwan, MSc • Graduate Program of Management and Business, Master of Management. Bogor Agricultural University. Based on Book written by UjangSumarwan, AgusDjunaidi, , Aviliani, H.C.RoykeSinggih, JusupAgusSayono, Rico R Budidarmo, SofyanRambe. 2009. PemasaranStrategik: StrategiuntukPertumbuhan Perusahaan dalamPenciptaanNilaibagiPemegangSaham (Strategic Marketing: Strategy for Corporate Growth in Creating Share Holder Value). Jakarta. Inti Prima. Saturday, March 10, 2012

  3. Overview IdentifikasiKinerja (Balance Scorecard) DayaTarikPasar (5 Forces) KeunggulanKompetitif PenilaianStrategis (Mckinsey Pentagon) TujuanStartegis Study Kasus

  4. Mind Mapping IdentifikasiKinerja DayaTarikPasar UkuranPasar PertumbuhanPasar StrukturKompetisiPasar PerputaranPasar FaktorResiko Keuangan & Non Keuangan BSC Mckinsey Pentagon 5 Forces KeunggulanKompetitif KeuntunganBiaya KeuntunganDiferensial TujuanStartegis INTERNAL FACTOR EKSTERNAL FACTOR Divestasi Harvest Maintain Growth Entry ImplikasiPenilaianStrategis Current Market Value Company Value As Is Potential Value with Internal Improvement Potential Value with External Improvement Optimal Restructured Value

  5. Balance Scorecard

  6. 5 Forces (Michael Porter)

  7. KeunggulanKompetitif KeunggulanKompetitif KEUNTUNGAN BIAYA KEUNTUNGAN DIFERENSIAL

  8. The McKinsey Pentagon Current Market Value Current Perceptions Gap Maximum Value Creation Opportunity 1 Optimal Restructured Value Company Value As Is 2 5 Restructuring Framework Financial Engineering Opportunity Strategic & Operating Opportunity 3 4 Potential Value with Internal Improvement Potential Value with External Improvement Disposal or Acquisition Opportunity

  9. Goal Strategic • Click to add Text • Click to add Text • Click to add Text • Click to add Text ENTER GROWTH MAINTAIN MARKET ATTRACTIVENESS DIVEST HARVEST • Click to add Text • Click to add Text • Click to add Text • Click to add Text BUSINESS STRENGTH

  10. BukuReferensi PemasaranStrategik

  11. Thank You! Kelompok 2 (Karet / HeveaBraziliensis)

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