Studying Sports Development: Researching, teaching and writing in the field

1. Studying Sports Development: Researching, teaching and writing in the field 25-26th April, 2008 Brunel University London Dick Palmer Advisor, IOC Olympic Solidarity Programmes

2. Promote Facilitate Train Improve Develop Strengthening Universality Olympic Solidarity’s role is to organise aid to NOCs, in particular those with the greatest need, in order that NOCs may fulfil their responsibilities towards the Olympic Movement.

3. Lausanne Office 1981 How did we come about? Committee to Aid African and Asian Countries IOC Commission Olympic Solidarity Commission First Director Appointed 1961 1968 1971 1974

4. Where does the money come from? IOC IFs US$ 244 M (2005-2008) * for purpose of this illustration only main recipients of distribution shown NOCs

5. Athletes Coaches Management of NOCs Promotion of Olympic Values Targeted Assistance

6. Direct Subsidies Technical Advice Training Opportunities Methods • for athletes • for development of administration • for implementation of projects • sport specific • on management • on Olympism • for coaches • for administrators

7. Training for Coaches • IF-run technical courses • Sport science scholarships • Practical courses at training centres etc.

8. Training for Administrators • Staff Skills Training • Sport Administration Courses • Advanced Sport Management Courses • MEMOS • Exchanges Among NOCs

9. Staff Skills Training • Locally sourced courses • Accounting, presentation skills, software, languages, etc. • Set amount available to each NOC

10. Sport Administrators Courses • Sport Administration Manual • Catalogue of administration principles and knowledge on Olympic Movement • Courses organised locally by National Course Directors trained by OS • Target: staff of local clubs, national federations, regional sport authorities, PE teachers, etc. • Between 1986 and 2007: more than 2,000 courses organised by more than 100 NOCs for 55,000 participants

11. Advanced Sport Management Courses • Managing Olympic Sport Organisations • Courses organised locally by Programme Directors trained by OS • Target: NOC and NF executives and staff in decision making positions

12. Advanced Sport Management Courses 6 areas of management competence: • Organising Olympic Sport Organisations (historical context, governance, management of change, etc.) • Strategic Management • Managing Human Resources • Managing Finance • Managing Marketing • Organising a Major Sports Event (project management)

13. MEMOS • Executive Masters in Sport Organisations Management • English, French and Spanish editions • Academic instruction and development of a project • Exchange with other managers from around the world • To date: 300 graduates from 130 countries (approximate data)

14. NOC Exchanges • Learning good practices from other NOCs • NOC Internships: • gain practical experience through work in another NOC

15. Future Challenges • Continue to improve tailoring assistance to the specific needs of 205 individual NOCs • Auditing sample NOCs • Evaluate the impact of Olympic Solidarity programmes on sport development

16. Priorities (as perceived by NOCs) • Developing excellence • Marketing • Strategic Management • Managing Governmental Relationships

17. Managing Change • Economic depression • USA now predominant but changing picture - Asia and Europe making bigger contribution • Evolution of electronic media - fight for audience share

18. Key Challenges Andrew Ryan, Director ASOIF, NOA, February 2008: • Reaching the Youth of the world • Anti doping • Gambling • Professional leagues • Autonomy, specificity, governance

19. Olympic & Sports Movement Money & Business Governments Conflict or Consensus

20. Relevance!!!

21. Leadership

22. Thank You!