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College of humanities and behavioral sciences alumni

C. hbs. College of humanities and behavioral sciences alumni. John Fitzgerald Katelyn Meeks Rene Newman Sheena Palmer Danielle Watson. THE SITUATION. Survey Analysis Department Chair Interviews Content Analysis. 24,103. Not contacted since graduation

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College of humanities and behavioral sciences alumni

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  1. C hbs College of humanities and behavioral sciences alumni John Fitzgerald Katelyn Meeks Rene Newman Sheena Palmer Danielle Watson

  2. THE SITUATION Survey Analysis Department Chair Interviews Content Analysis 24,103 • Not contacted since graduation • Recommendations of better outreach strategies • Utilization of Facebook

  3. Moving forward First Priority • Inconsistency of communication efforts • Contact information Constituents • Alumni • Graduating Seniors • Recent • Older • Faculty • Office of Alumni Relations

  4. C ALUMNI SPOTLIGHTS Recognize, identify, and be involved with the diversity happening in the College of Humanities and Behavioral Sciences. message HBS

  5. Awareness • To increase awareness of CHBS alumni gift giving opportunities by 30% by June 2014. • Involvement • To increase CHBS alumni involvement with either their departments or the college by 5% by June 2014. • Donations • To increase alumni donations by 5% by June 2014. OBJECTIVES

  6. Awareness • Use online media to effectively communicate with alumni. • SNS • Qualtrics • Website • Maintain relationship with graduating seniors through timely communication after graduation. • Mass congratulatory email

  7. Involvement • Alumni advisory board • Mentorship program • Alumni Spotlight Week

  8. donations • “Give a Gift” • Communicate value of the donations • “Why Give?” video

  9. Secondary audience • Faculty • To increase awareness by 70% among faculty about CHBS communication efforts with alumni by July 2013. How? • Educate CHBS faculty of the college’s alumni status updates  • Department chair meeting agenda • Routine emails with updates

  10. timeline

  11. $3,333.00 $1000.00 $2,333.00 Alumni Spotlight Week: $100/guest speaker = $1,000.00 Campaign Coordinator Position: $3,000.00 x 2 semesters = $6,000.00 budget _

  12. THE next year • Summary • AWARENESS, INVOLVEMENT, DONATIONS • Evaluation • Special Event • Alumni Coordinator FUTURE CONSIDERATIONS

  13. C hbs AWARENESS INVOLVEMENT DONATIONS ALUMNI Communication Plan College of Humanities and Behavioral Sciences potlight

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