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JANUARY

Convenience Cross Merch Calendar – TRI 1. JANUARY. FEBRUARY. MARCH. APRIL. Bud Light. Bud Light. Bud Light. Bud Light/BLL. Doritos Super Bowl. Convenience Cross Merch Calendar – TRI 2. MAY. JUNE. JULY. AUGUST. Bud Light. Bud Light. Bud Light. Bud Light. Memorial Day

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JANUARY

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  1. ConvenienceCross Merch Calendar – TRI 1 JANUARY FEBRUARY MARCH APRIL Bud Light Bud Light BudLight • Bud Light/BLL Doritos Super Bowl

  2. Convenience Cross Merch Calendar – TRI 2 MAY JUNE JULY AUGUST Bud Light Bud Light Bud Light Bud Light Memorial Day Ruffles July 4 Doritos NFL Kickoff Budweiser Budweiser Budweiser Budweiser Bud Family Party Essentials Bud Family Party Essentials Bud Family Party Essentials Bud Family Gas Bud Family Gas Bud Family Gas Bud Light Lime Stella Artois Sun Tan Lotion Stella Wine

  3. Convenience Priority Calendar – TRI 3 SEPTEMBER OCTOBER NOVEMBER DECEMBER Bud Light Bud Light Bud Light Bud Light/BLL Budweiser Budweiser Budweiser Budweiser • Busch - Busch Light • Busch - Busch Light • Busch - Busch Light • Busch - Busch Light Natural Natural Natural Natural Shock Top • ULTRA – Select 55 • ULTRA – Select 55

  4. Convenience - Beer & Food Pairing Priority Calendar - BUD FAMILY JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST $1.00 Salty Snack IRC $1.00 Ice IRC $1.00 Water IRC $1.00 Fresh Food IRC $1.00 Salty Snack IRC $1.00 Ice IRC $1.00 Water IRC $1.00 Fresh Food IRC $1.00 Salty Snack IRC $1.00 Ice IRC $1.00 Water IRC $1.00 Fresh Food IRC $1.00 Salty Snack IRC $1.00 Ice IRC $1.00 Water IRC $1.00 Fresh Food IRC SEPTEMBER OCTOBER NOVEMBER DECEMBER

  5. Convenience– Value Brands JANUARY FEBRUARY MARCH APRIL • Busch /Busch Light Party Essentials • Water/Ice/Cooler/Salty Snacks MIR • Natural Light Party Essentials • Water/Ice/Cooler/Salty Snacks MIR • Natural Light • White Castle • Natural Light Party Essentials • Water/Ice/Cooler/Salty Snacks MIR MAY JUNE JULY AUGUST • Busch /Busch Light Party Essentials • Water/Ice/Cooler/Salty Snacks MIR • Busch /Busch Light Party Essentials • Water/Ice/Cooler/Salty Snacks MIR • Busch /Busch Light Party Essentials • Water/Ice/Cooler/Salty Snacks MIR • Busch /Busch Light Party Essentials • Water/Ice/Cooler/Salty Snacks MIR • Natural Light Party Essentials • Water/Ice/Cooler/Salty Snacks MIR • Natural Light Party Essentials • Water/Ice/Cooler/Salty Snacks MIR • Natural Light Party Essentials • Water/Ice/Cooler/Salty Snacks MIR • Natural Light Party Essentials • Water/Ice/Cooler/Salty Snacks MIR SEPTEMBER OCTOBER NOVEMBER DECEMBER Programs Available In Select States Only: Busch States: CA-FL-IL-LA-MI-MO-MS-NY-OR-VA-WA Busch Light States: AL-GA-IA-KY-NC-NE-OH-SC-TN-WA-WI Natural Light States: • Programs Coupons To Force Ship To Wholesaler • Based On KAM Sell In Confirmations In Targeted States For Approved Retailers • No Cost To Region or KAM Budgets

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