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Many times, e-commerce sites copy and paste product descriptions given to them from manufacturers "While this might save time, search engines want to see unique content -- and reward those sites that create fresh unique content,“.<br>
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Create Unique Content. Many times, ecommerce sites copy and paste product descriptions given to them from manufacturers "While this might save time, search engines want to see unique content -- and reward those sites that create fresh, unique content,“.
BLOG "According to Hubspot, 43 percent of marketers reported acquiring a new customer from their blog in 2012, while 82 percent who blog daily acquired a customer from it, as opposed to 57 percent who blogged only monthly,"
Tell a Story "While B2B companies may not be able to do something as cute, they can always give examples of how their products are used, such as a brief story of how a customer would solve an ongoing problem with their software,"
Provide Product Reviews "If your website has products for sale, provide a platform that makes it easy for visitors to access product reviews and comparisons," suggests Singleton.
Know The Customer Journey "If your website has products for sale, provide a platform that makes it easy for visitors to access product reviews and comparisons," suggests Singleton.
Think Quality Not Quantity "Adding more content to your website simply for content's sake is a flawed approach," says Robert Murray, president, Skyword, a content creation and marketing company
Include Evergreen Content "Evergreen content is content that never loses its relevance--something people will always be searching for, which will keep bringing traffic to your website," explains Elena Meadowcroft, content writer & social media specialist
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