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Remember, people, come to social media to socialize. They also need to be heard. Listen to them and take note of everything that concerns your business.
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Social media for finance marketers: SEVEN best ways to connect to your audience
1. First of all, listen Remember, people come to social media to socialize. They also need to be heard. Listen to them and take note of everything that concerns your business. That information is what you should use in your social media content.
2. Now you know the problems. Just address them People love unique insights. So much that they cannot stop sharing it. So instead of saying the same thing as your competitor, come up with something that’s new. Think of a unique solution to the same old problem.
3. But, stay authentic always When having fun with financial facts, don’t go over-the-top. Never throw around a made-up number. Like, four in every five individuals prefer personal loan over credit cards. People can easily sniff out imaginary numbers. What they, in fact love, is the real picture.
4. Make an emotional bond It sounds a lot like a dating site but finance marketing is all about trust and emotions. Make your audience feel that you understand their money problem. Show them how deeply you understand the problem and how committed you are to solving it.
5. Use hashtags #MONARCH If you are starting a social media campaign, think of a hashtag that reflects your point. Assume that you want to start a campaign to educate people about personal loans. Most of us, at some point or the other, have misused personal loans.
6. Customize your content for each social media platform You should tailor your message for each social media platform, even if the message is same. If it’s Instagram, focus more on creating unique visual content. Also, don’t forget to add hashtags.
7. Have patience Results will not come overnight. You are not the only one trying to get your audience’s attention. There are many more brands who could be competing with you in the same space.
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