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Creating a Network Across Government: Sharing and Cross-Promotion of Agency Content

Creating a Network Across Government: Sharing and Cross-Promotion of Agency Content. December 10, 2007. Collaboration and Cross-Promotion of Content is a Priority and an Opportunity Across Government.

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Creating a Network Across Government: Sharing and Cross-Promotion of Agency Content

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  1. Creating a Network Across Government:Sharing and Cross-Promotion of Agency Content December 10, 2007

  2. Collaboration and Cross-Promotion of Content is a Priority and an Opportunity Across Government OMB’s Federal Enterprise Architecture Program: “…enhance collaboration and ultimately transform the Federal government into a citizen-centered, results-oriented, and market-based organization…” -FEA Consolidated Reference Model Document

  3. The Internet Makes Cross-Promotion to Web Users Easy… for Companies that can Pay $

  4. Email Signup Process is Already Working Well for Cross-Promotion of Content to Citizens • Example 1: CDC • 10 Offices • 35.02 topics chosen per subscriber • Example 2: Department of Labor • 9 Offices • 12.45 topics chosen per subscriber • Example 3: Charlotte/Mecklenburg, North Carolina • City-County-Transit • 6.28 topics chosen per subscriber • Example 4: Aggregate • 10.40 topics chosen per subscriber (Federal) • 4.44 topics chosen per subscriber (States)

  5. Cross Promotion in Action at CDC 3 Confirmed for one topic 1 Find email updates to Avian Flu 4 Options from all offices cross-promoted 2 Register

  6. DepartmentofLabor Org. Chart

  7. Department of Labor Subscription Options

  8. Network Overview • Clearinghouse of subscriptions options • Choose subscription options from other agencies to offer end users • Highlight “featured” partner agencies to your website visitors • Voluntary participation • Items/topics tagged or categorized to make them easy to find

  9. Network Example, Option 1

  10. Network Example, Option 2

  11. Potential Network Benefits to Agencies • More subscribers • Improved communication / delivery on mission • Increased site visits • Decreased enforcement costs • Greater convenience to the public • Cross-governmental collaboration • Complete control • Optional participation • Control what content is offered to your subscribers • Control where your content is presented

  12. Potential Network Benefits to Citizens and Other Stakeholders • Access to relevant content from the government at the most useful time • Subscription options focused on topic and stakeholder need • Better awareness of government and services and information • Improved usability: Search, single location • Future: Ability to view and update profiles across multiple agencies from one page

  13. Potential Network Examples • Same department with separate GovDelivery accounts Examples: CDC, AHRQ, FDA, Medicare • Same industry Examples: Federal Reserve, Department of Treasury, Bureau of Economic Analysis • Similar audienceExamples: Medicare, Social Security • Cross-government PortalsAccess to all options

  14. GovDelivery.net • Portal • Tagged / categorized items • Spotlight items (e.g., California fires) • Another source of subscribers

  15. Discussion • Partnerships • Shared profiles • Spotlight positions • Customization • Look and feel

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