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Inclusive Football: Empowering Girls in the Special Olympics

The 19th Annual Special Olympics European Football Week, held from 25 May to 2 June 2019, focuses on women's football and aims to increase female participation in sport. Over 40,000 participants from 50 countries, including 5000 girls, engage in grassroots activities to expand youth Unified Football and Children’s Football. Supported by EU projects, the event promotes health, active lifestyles, and the FIT5 program. With the involvement of international partners like EU and UEFA Respect, the initiative emphasizes the inclusion of women and girls with intellectual disabilities in football. Additionally, the project funded by EU Erasmus+ runs throughout 2019, culminating in a campaign coinciding with the Special Olympics European Football Week. It features various events, tournaments, clinics, and developmental sports programs to encourage participation across different age groups. Social media engagement and support from renowned figures like Julen Lopetegui and Thierry Henry enhance the initiative's visibility and impact.

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Inclusive Football: Empowering Girls in the Special Olympics

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  1. 19th Annual Special Olympics European Football Week25 May – 2 June 2019 „Getting Every Girl on the Football Pitch”

  2. #EFW 2019 Facts • 25 May – 2 June 2019 • 19th Edition • +40,000 participants; 450 Events; 50 countries • Focus on Women’s Football + 5000 girls to play (+EU Female Football project) • Grassroots reach - local events for all ability levels to expand youth Unified Football and Children’s Football • 50+ Coach training sessions • 40 National Football Federations • 120Football Clubs Football is one of the most popular sports in SOEE Region – - 139,800 players and 8,300 coaches

  3. #EFW2019 Theme – Women’s Football • Special Olympics is aiming to be one of the main drivers in pushing the agenda to increase female participation in sport and #EFW2019 is a platform to address this issue • Football events highlighting involvement of women/girls in football for players with intellectual disability (EU project in 20 countries) - „Getting Every Girl on the Football Pitch” • Promotion of Health and Active Lifestyle , Fitness FIT5 , #BeActive • In cooperation with international partners such as EU, UEFA Respect, #WePlayStrong, EFDN.

  4. 20 EU Programmesare running a projects to encourage women and girls with intellectual disabilities to get involved in football. The project funded by EU Erasmus+,is run throughout the Year 2019 The peak of the project is a campaign that will coincide with SO European Football Week 2019, so many events will apears with additional branding called - SO European Woman’s Football Week EU – SO Women’s Football project 2019

  5. Recreational Unified Sports tournaments , matches in Unified Schools Clubs, during a PE class Children and Youth Football - ‘Come and try’ events Young Athletes –> as Introduction to Developmental Sports #EFW2019 – other focus areas Developmental Sports Age 2 - 8 Age 8 - 12 Age 12+

  6. 8-a-side European Female Football Tournament in Tilburg, Netherlands 24-26 May 20+ tournaments for girls in 20 EU Countries Clinics with football clubs Young Athletes & U12 Football Day with MetLife SO Spain players at UEFA Champions Festival in Madrid ... and much, much more #EFW 2019 Highlight Events

  7. 8 social media cards 3 videos 300+ photos from programme activities #EFW2018 (data from SOEE channels only) Twitter: 113,000 impressions, 1,000+ engagements Facebook: 70,000 reach, 2,000+ engagements Instagram 300+ engagements Social Media #EFW2018

  8. UEFA #EFW2018 – Examples of digital support EFDN Julen Lopetegui Thierry Henry

  9. European Football Week - Logo and Banners Multiple sponsors Single sponsor

  10. European Football Week - Tee Shirt Design

  11. Background: UEFA Football and Social Responsibility portfolio includes Football for all abilities, child protection, access, inclusion, reconciliation, sustainable event management and tackling discrimination . #EqualGame - campaign started in 2017-18 season, about people and their football stories – gives football lovers across Europe the opportunity to express just what the game means to them. UEFA Respect logo should be clearly visible next to Special Olympics logo but not as a dominant design element; it should not be placed next to sponsors’ logos; either white or blue versions can be used on T-shirt designs placed on left sleeve (heart side). UEFA Respect #EqualGame

  12. SOEE Football Team: Miroslaw Krogulec Director, Organizational Development and Sport Europe Eurasia Region mkrogulec@specialolympics.org Collin Kenny Senior Manager, Sports Partnerships & Development ckenny@specialolympics.org Andre Peeters SOEE Football Consultant - Football Advisor & Technical Delagate at European events andrepeeters@terengelen.be Beverley Hill SOEE Football Consultant bevhill@luxsci.net SOEE Communications Team: Fiona Hynes Head of Communications Europe Eurasia Region fhynes@specialolympics.org Aoife O'Grady Communications Manager Europe Eurasia Region aogrady@specialolympics.org

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