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Small Office / Home Office (SOHO) IP Telephony. Who says You Can’t Run with the Big Dogs?. Agenda. SOHO customer requirements Enterprise-based solutions Carrier-based solutions Conclusion. What does the IP Telephony industry need to offer the SOHO business?.
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Small Office / Home Office(SOHO) IP Telephony Who says You Can’t Run with the Big Dogs?
Agenda • SOHO customer requirements • Enterprise-based solutions • Carrier-based solutions • Conclusion
What does the IP Telephony industry need to offer the SOHO business? • Low cost solution ($200 to $2,000) • Little or no technical expertise required • Scalable (many SOHOs are in growth mode) • Able to handle bursts or peak demand • Tools to project a “professional” image • “Big company” features
Traditional Model 2 or more phone lines @ $40/line Fax line @40/line or share a phone line Data line VoIP Model 1 analog phone line 2 or more IP phone lines @ $10-$20/line expandable on demand Never busy fax line Data line SOHO Communications Infrastructure
BIGCO VPN Carrier VPN service or Leased Lines T1/T3/OC-n private line ATM Frame relay IP SOHO VPN Internet Telephony Virtual Private Networks (VPN) HQ Other locations Less than $200 per each IP phone added
BIGCO SOHO Add VoIP capability to existing key system or PBX for $200-$500 IP PBX IP PBX PBX or KTS PBX with IP Gateway
PBX Extension for Remote Offices • Deliver PBX extensions for $200 per remote site • PBX site $50 to $200 per extension Ext. 101
BIGCO SOHO Voice and Data Integration Voice - Voice - T1/T3/OC-n Data - ATM/FR/MPLS/IP Data - DSL/Cable Modem Or Dial-up!! $200 Multiplexer Channel Bank Voice-enabled Router $$$
Traditional IP Telephony Long Distance and Toll Savings __ __ __ $200 for the first phone port $50 – $100 for add’l port $0 – $.03/min LD $.02 - $.20/min Int’l $.04 - $.10/min LD $.07 - $2/min Int’l
PSTN solutions (SOHO) Issues Calls between company locations cost $$ Forwarding if busy costs $$ Inflexible call routing Miami, then NYC, then Voicemail No call queuing Intra-company Communications __ Incoming Call |
VoIP solution (SOHO) Benefits Low or no cost between locations Low or no call forwarding cost Flexible, intelligent routing Call queuing Easy adds and moves Load balancing possible Intra-company Communications __ __ Incoming Call __ Gatekeeper/ Server
PSTN-based (SOHO) Issues Finite set of trunks Set number of call paths for queued calls Geographically defined High premises equipment cost “Nailed up” Growing pains Call Center __ Incoming Call __ Incoming Call __ Incoming Call
VoIP-based (SOHO) Benefits On demand expansion of trunk lines Big company style queuing Load balancing Dynamic, ideal for short term use Scalable, just add IP phone seats anywhere Call Center __ __ Incoming Call __ Incoming Call __ __ Incoming Call | Call Centers Teleworkers in homes
Challenges we have • Reliability and Availability • Quality of Service (voice quality, etc.) • Support • Interworking • Among IP networks • With existing PSTN networks and services • Among Internet telephony equipment vendors
Conclusions • IP Telephony can deliver communications products and services needed by SOHO businesses today • Critical characteristics • Low cost, solutions in $200 - $2000 range • Little technical expertise needed • Scalable, flexible, expandable • “Big company” feel with full set of features • Opportunity • Underserved by traditional players • Millions of SOHO businesses and many are growing