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Who is Bruce Prokopets Anyway?

Who is Bruce Prokopets Anyway?. Started in Email Marketing Grew into Search Engine Marketing Managed PR and Paid Media in excess of $1,000,000 for 2 publicly traded companies OWNED BY MIKE COLLINS, REHABLIST.COM Here to expose Local Search Opportunities. Local Search Opportunity. DEMAND +

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Who is Bruce Prokopets Anyway?

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  1. Who is Bruce Prokopets Anyway? • Started in Email Marketing • Grew into Search Engine Marketing • Managed PR and Paid Media in excess of $1,000,000 for 2 publicly traded companies • OWNED BY MIKE COLLINS, REHABLIST.COM • Here to expose Local Search Opportunities

  2. Local Search Opportunity DEMAND + VOID IN MARKET + GROWTH = OPPORTUNITY

  3. OPPORTUNITY DEMAND- Searchers Want Local Providers “…a recent Piper Jaffray survey showed that local search is now the second most common activity online. “ VOID- Lack of Local Ad/Ranked Page Inventory “…regional businesses will spend more than $100 billion on local outreach this year, but only 5% of that will go to the Internet” GROWTH- Advertisers/Searchers Will Get Savvy “…the Internet will increase its share of local ad spend in 10 years from 5% to 25%, which would give it the biggest share among all media, trailed by newspapers and local radio.” SOURCES: MediaPost, Piper Jaffray Survey, Online Media Daily

  4. LOCAL SEARCH WORKFLOW “The Holy Trinity of Local Search Optimization”

  5. LOCAL SEARCH WORKFLOW

  6. Manage Your Public Business Profile • http://Localeze.com • http://list.infousa.com/dbupdate.htm • http://bcb.acxiom.com/start.pl

  7. Yahoo! Aggregates Local Business Data From Multiple Sources

  8. OPTIMIZE YOUR WEBSITE FOR LOCAL SEARCH QUERIES • N.A.P.C. (Name, Address, Local Phone, Category) • Domain registered to NAPC (WhoIs) • NAPC in Titletag and body of every page • Create “Contact Us” and “Directions” Pages • List the areas you service DON’T FORGET: Keep your PAGES, ADS, and PROFILES keyword rich with business and local identifiers

  9. SUBMIT YOUR SITE EVERYHWERE!!

  10. SUBMIT YOUR SITE EVERYHWERE!! • Google, Yahoo Local • Find YOUR TOWN’S “hyper-local” directories… • IYPs (Internet Yellow Pages) • Registerlocal.com ($129.99?) • Local Search PPC Campaign • Research Ad Targets in Local Search Results Pages

  11. Major Players in Local Search • “Big 3” Search Engines (Yahoo!, Google, MSN) • IYPs- Internet Yellow Pages (superpages.com, yellowbook.com) • Lead Brokers • Hyper-local Directories • Locally Optimized Early Adopter Sites • Local Blogs • Local SEM Firms (registerlocal.com, reachlocal.com)

  12. LOCAL SEARCH DOMINATION

  13. Final Tips • Track Your Results/ROI- Your local competitors probably are NOT • All markets are NOT created equal- Research!! • Don’t WAIT for “perfect”- WORK for profit • ALL FLASH and NO SMASH = Negative ROI • Optimize for CITIES more than States-No Zips • Outsource your Tech/Design

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