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A brief of MUJI ’ s history

A brief of MUJI ’ s history. Early 1980 established, MUJI was of Seiyu ’ s 39 private brands. A brief of MUJI ’ s history. In 1989 spun off from Seiyu into Ryohineikaku Co . , Ltd . and became a manufacturer / retail of 8,500+ products. MUJI ?. What is. No Brand-Good quality.

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A brief of MUJI ’ s history

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  1. A brief ofMUJI’shistory • Early 1980 established, • MUJI was of Seiyu’s • 39 private brands.

  2. A brief ofMUJI’shistory • In 1989 spun off from Seiyu into Ryohineikaku Co., Ltd. and became a manufacturer/retailof 8,500+ products

  3. MUJI ? What is • No Brand-Good quality. • Based on the concept • of simplicity (no Frills) • Concerned ideals of environmental protection

  4. MUJI Accessories Furniture Personal Care Clothes

  5. MUJI Product • Café or Meal MUJI

  6. MUJI Product • MUJI to Go

  7. MUJI in the world

  8. Competitor VS

  9. SMALL • Original Equipment Manufacturer • Inventory Management • Information System

  10. SMART • Product & Price management - • Price management • Design management

  11. Material selection Simple,Uniform packaging Efficient production process Essential parts for people to design their lifestyle Lower priced for reason Reasonable price

  12. SMOOTH • Network Expansion • Award • Philanthropy

  13. The Secret MUJI’s Management

  14. Science + Aesthetic = MUJI ’s success

  15. Science • Managing risk of new products • Maintain global consumer- • centric strategies • Making supply-chain operations

  16. Aesthetic -

  17. -

  18. MUJI 無印良品 ZEN Minimalism Simplicity - Tranquility

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