Amplification

1. Amplification Inspiring the actions (policies and/or funding) that will accelerate the conservation of high priority wildlife habitat Elements of Amplification Note: Specific amplification goals will differ according to context: For example, raising a certain amount from private donors, advancing a particular initiative, or inspiring a policy change within a state transportation department • Identifying Audiences • Who specifically can affect landscape scale change in your state or region? How might you prioritize among them? For example: • County commissioners • Other NGOs • Ag or other industry • Governor • Messages & Messengers • What and who can motivate each priority audience to move from where they are to where you need them to be on matters of strategic conservation? • For example: • Use grant to introduce major donors to action plan priorities and potential for leverage • Opportunities and Tactics • When and how can you deliver that message to each of your priority audiences? For example: • One-on-one meetings • Email/mailings • Sharing/providing tools and information to others in their own effort • Other: Attend/present • related conferences • Measuring Results • How can you measure your success in amplifying the grant? • Outputs (Number of • news releases) • Outcomes (Number • of stories placed in • outlets reaching your • targeted audience) • Impacts (Intended • action taken)

2. Amplification Example What does IHNF want to happen? Raise $40M in Iowa by building upon the award of the LPI grant from DDCF. • Identifying Audiences • “Who can make this happen?” • State agency commitment of public funding to LPI priority regions • Major donors in Iowa, including, but not limited to those who had given previously to INHF. • Messages & Messengers • “What story do they need to hear to make this happen?” • There’s urgent need to save natural lands in these SWAP priority regions – for wildlife plus beauty, tourism, etc. • Your commitment is leveraged! Major investment by DDCF &landowners. Private gifts leveraged 9:1. • With your support, we can do this! • “Who do they need to hear this from?” • INHF people & communications • Other donors, volunteers • Top DNR officials • Opportunities and Tactics • “How do we get this story to them?” • Opportunity: • Awarding of grant • Tactics: • One-on-one meetings • Email/direct mail • In-house magazine story • Outside media placements (DMR story/editorial) • Measuring Results • “Did what you want to happen actually occur?” Outcomes • Top DNR officials agree to priority regions/funding • Wildlife donor devotes half of gift to campaign regions • 60 major gifts Oct-Jan, most without face-to-face requests, many unsolicited • Donations of land value & easements highlighted in INHF magazine • $1 million committed Impacts • Donations are helping protect land this year