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MGT 499 - Strategic Management

MGT 499 - Strategic Management. Walter J. Ferrier, Ph.D. Office: 455X Tel: 257-9326 E-mail: wallyf@pop.uky.edu Web: www.uky.edu/~wallyf. Course Perspective: A View from the Top. Top Management. Functional Management Marketing Production R&D Logistics Acct./Fin.

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MGT 499 - Strategic Management

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  1. MGT 499 - Strategic Management Walter J. Ferrier, Ph.D. Office: 455X Tel: 257-9326 E-mail: wallyf@pop.uky.edu Web: www.uky.edu/~wallyf

  2. Course Perspective: A View from the Top Top Management • Functional Management • Marketing • Production • R&D • Logistics • Acct./Fin. Value-adding Activities

  3. Comments from the Fortune 500 • Need to change culture … need big picture view • Keeping track of competitors / customers is everyone’s job • Cross-functional integration • Strategy • Problem-solving • Decision-making • Good ideas get killed on their way bubbling up … because they bubble straight up instead of circulating around first. (same with information)

  4. Strategic Management: Course Content • What is it? What do CEOs do? • Analysis of industries and competition • Business-level strategy: How to compete • Competitive dynamics: Head-to head rivalry • Corporate-level strategy: Managing the portfolio • Strategic management of the multinational firm

  5. MGT 499 and Your Personality? Need for Stability Thrive on Dynamism Management as “art” or “craft”. Management as “science”.

  6. Medium-Term Benefits Top Management You

  7. Your Expectations • What do YOUwant out of this course? • Useful frameworks • General knowledge • Ability to integrate • “Big picture” perspective • ??? • What motivates YOU?

  8. Pedagogical Approach • Real-world business cases & current events • Textbook readings • Videos • Written and oral case report • Web-based strategy simulation • Class discussions/participation

  9. Grading

  10. Books and Readings • Strategic Management: Competitiveness and Globalization (Hitt, Ireland & Hoskisson 3rd Ed.) • Business Strategy Game (6th Ed.) • Johnny Print Case: Ryka • Harvard Business School (HBS) Case Packet: • Apple • Nucleon • Pennzoil • Breakfast Cereal Industry • IBP and Meat Industry • Procter & Gamble: VIZIR • Monsanto Biotech (A) • Kellogg’s, Quaker, Philip Morris

  11. LISTSERV • Subscribe: 1. E-mail to: LISTSERV@lsv.uky.edu 2. Put the following text in the message body: subscribe listname Yourfirstname Yourlastname 3. Reply to confirmation with ‘ok’ in body • Sending Mail: MGT499DAY@lsv.uky.edu MGT499NIGHT@lsv.uky.edu

  12. No signature!!

  13. No signature!!

  14. Internet Resources • http://www.uky.edu/~wallyf Link • http://hitt.swcollege.com • http://interactive.wsj.com ($49.00 per year) • http://quote.yahoo.com/ • http://cnnfn.com • http://www.nyt.com/ • http://ciber.bus.msu.edu/busres.htm • LISTSERV (see MGT 499 Welcome page) • E-mail: wallyf@pop.uky.edu

  15. Keys to Case Study • Issues and outlook: What’s the problem? • Information: What’s relevant? • Alternative solutions: What are the choices? • Decision criteria: How to decide? • Making the call: What is best solution? • Action plan: Steps for implementation? • Evaluation and impact: Will it work? * See sample case attached to Ale-8-One case from Johnny Print

  16. Identification of key issues Significant analysis Logical synthesis of discussion points Identification of new alternatives Suggestion of plan of action Identification of key assumptions Meaningful summary “Open” a case Contribute to middle Linkage with text reading Summary, synthesis, resolution, or closure LISTSERV discussions Keys to Participation How . . . When . . .

  17. Evaluating Participation Quality of Comments + ++ - 0 Frequency and Volume of Comments

  18. Strategic Management in the News • Low price leader / Price cutting • Differentiated player / Unique product or marketing approach • Market pioneer / Innovator, first-mover / New products, etc. • M&A / Restructuring / Turnaround • Alliances / Joint ventures • New international markets / off shore production • New plants / equipment / efficiency processes

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