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Welcome to the 14 th TechnoTreat

Welcome to the 14 th TechnoTreat. Thanks to all sponsors, speakers, & especially Eileen Kramer – without whom I shudder to think John Luff – Dictator of Demos HPA Board, TR Committee, Staff Team 3-D: Wendy Aylsworth, Loren Nielsen, Jerry Pierce

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Welcome to the 14 th TechnoTreat

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  1. Welcome to the 14th TechnoTreat • Thanks to all sponsors, speakers, & especially • Eileen Kramer– without whom I shudder to think • John Luff – Dictator of Demos • HPA Board, TR Committee, Staff • Team 3-D: Wendy Aylsworth, Loren Nielsen, Jerry Pierce • Moderators: Matthew Goldman, Peter Fannon, Phil Squyres Mark Schubin, HPA Technology Retreat, 2008 February 20

  2. Mark Your Calendars! • 15th-Annual HPA Technology Retreat • Wednesday, February 18 through Friday, February 20, 2009 • ATSC & Poynton Seminars on February 17? • Westin Mission Hills Resort & Spa • Where last year’s Technotreat was • Submit proposals as soon as you’d like: • tvmark@earthlink.net Mark Schubin, HPA Technology Retreat, 2008 February 20

  3. The Basics • The schedule rules – Verizon Wireless time • Power in front & rear rows; Wi-Fi “RLP-Meeting” • Username: HPA Password: HPA1 • Two non-concurrent demo sessions • Salons 1-4, C, and Desert Suite 2) • tonight (with drinks) and Friday PM, other times by appointment • Sign-up for tomorrow’s game at Big League Dreams • players, bus riders sign up • Teams: Cinema, Television, Mobile • Dinner & breakfasts in Salons 5-8, roundtable lists will be posted • Lunches will (weather-permitting) be at the Starlight Terrace upstairs Mark Schubin, HPA Technology Retreat, 2008 February 20

  4. The Basics – Part II Quiz 5 prize: Panasonic AG-HSC1 1st Pro AVCHD camcorder • Quizzes: • all are eligible • place entries in bowl by session end (quiz #5 by the last refreshment break) • have name and quiz # on entry • no penalty for wrong answers • currently open: • Quiz 0: When did Business Week run the headline “3-D Invades TV”? • Quiz 1: When did the FCC issue its current rules on broadcast HDTV? • Quiz 5: What was the first opera commissioned specifically for television? • Hint A: It’s not Amahl and the Night Visitors Mark Schubin, HPA Technology Retreat, 2008 February 20

  5. The Basics – Part III • Speakers: Send presentations to Eileen or Max for posting (Max is at the computer) • No recording please • Door prizes Friday afternoon – be there! • Quiz 5 prize becomes a door prize if not won • Pioneer DVR-57H DVD player w/TiVo • Samsung DTB-H260F 5th-gen ATSC/QAM STB (2) • Pinnacle PCTV HD PRO Stick ATSC receiver • Extreme HD 4x1 HDMI switch (above prizes gathered by Peter Putman) • Sony BPDS300 Blu-ray HD disc player Mark Schubin, HPA Technology Retreat, 2008 February 20

  6. The Basics – Part IV • Be nice! • Mobile communications devices on vibrate • Take all calls and conversations outside the room • Please fill out evaluations; survey link later • Presentations link: http://www.hpaonline.com/mc/page.do?sitePageId=62935&orgId=hopa • Helpful Hint: Go to the HPA website, click on a page, and replace the number with 62935 Mark Schubin, HPA Technology Retreat, 2008 February 20

  7. HD Technology Year in Review • 22nd annual “This Is the Year of HDTV” • more HDTV displays sold than ever before • more HDTV programming than ever before • Then again, in the U.S.: • last year “>10:1 non-HD vs. HD home screens;” this year “majority of Super Bowl viewers watched HD” • press bridges (pool feeds): • analog NTSC (digital component introduced in 1981) • mono (stereo TV sound introduced in 1984) • 4:3 (16:9 introduced in 1985) • Things take time Mark Schubin, HPA Technology Retreat, 2008 February 20

  8. Maybe this wasthe year of 3-D Dolby 3D Definite box-office improvement Mahmoud Ahmadinejad last week Mark Schubin, HPA Technology Retreat, 2008 February 20

  9. Acquisition: Europe Is Bigger Mark Schubin, HPA Technology Retreat, 2008 February 20

  10. Cameras HD camcorder $499 list price $169 list • Smaller • Canon PowerShot TX1 • Aiptek A-HD • Silicon Imaging SI-2K Mini • Wrong format • SI-2K, SI-2K Mini, Modula, i-Movix Super 35 – 31.1 mm Ø 2/3-inch video – 11 mm Ø APX – 24.6 mm Ø 16:9 – 20 mm Ø Mark Schubin, HPA Technology Retreat, 2008 February 20

  11. Chromatic Aberration Correction Panasonic using LUTs with lens data Mark Schubin, HPA Technology Retreat, 2008 February 20

  12. Audio Acquisition Is 5.1-channel camcorder pickup a good idea? Audioscope Mark Schubin, HPA Technology Retreat, 2008 February 20

  13. Storage • Flash • Sony-SanDisk SxS ExpressCard • Ikegami-Toshiba GFCam • Maxell SVOD • optical minus protective layers Mark Schubin, HPA Technology Retreat, 2008 February 20

  14. Processing • Compression: • Apple ProRes 422, AVC Intra, Dirac, Kulabyte/VP6 • Final Cut Studio 2: • Color, Soundtrack 2, Motion 3, SmoothCam, FCP 6, etc. • All-in-One: GV Indigo, Broadcastpix Slate • Multiviewers: router, graphics • Image Stabilizers: Apple, For-A • Upconverters: Syntax, Quasar • File-based: DP600, Alchemist, QuiC • HD frame-rate conversion: • VC39, FRC-7000, Alchemist, Cifer, LB-201 • ScriptSync, Junger Level Magic, Sony Cell, Tiffen Dfx Mark Schubin, HPA Technology Retreat, 2008 February 20

  15. Distribution Harris OFI-20B • Cellular cameras • Mobile: • A-VSB, MPH, FLO, DVB-H, etc. • Cinema live: • not a new idea, but 11th highest wknd gross Mark Schubin, HPA Technology Retreat, 2008 February 20

  16. Presentation • OLED product • Humongous plasma • Non-headphone headphones 150-inch 4096x2160 Mark Schubin, HPA Technology Retreat, 2008 February 20

  17. We’ve come a long wayin 120 years Questions? Mark Schubin, HPA Technology Retreat, 2008 February 20

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