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Social Listening vs. Digital Privacy Findings from NetBase-J.D. Power and Associates Consumer Survey in December 2012. Survey Methodology. J.D. Power and Associates Power Panel Online survey of 1,062 U.S. consumers Respondents were ages 18-55+ Conducted December 2012.
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Social Listening vs. Digital Privacy Findings from NetBase-J.D. Power and Associates Consumer Survey in December 2012
Survey Methodology • J.D. Power and Associates Power Panel • Online survey of 1,062 U.S. consumers • Respondents were ages 18-55+ • Conducted December 2012
Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012
32% of Consumers Have No Idea That Companies are Listening Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012
Consumers Expect Companies to Take the Social Voice Seriously Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012
... As Long as It’s Not Perceived as Eavesdropping Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012
Baby Boomers More Likely to Have Privacy Concerns Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012
Consumers Now Expect Companies to Be Telepathic Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012
Consumer Expectations are Full of Double Standards Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012
Most Time Spent on Social Networking Sites, But Other Social Activity Also Affected General Usage of Web Tools by Age Group Survey of 1,062 consumers ages 18 to 55+ in the U.S. in December 2012