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THE MYTH OF THE QUALITY PROJECT

THE MYTH OF THE QUALITY PROJECT. Professor Roger Buckland Accountancy & Finance, the Business School, University of Aberdeen AB24 3QY, Scotland Paper for BEOGRAD CONFERENCE, OCTOBER 25 th , 2008. THE PAPER. ASSURANCE AND/OR ENHANCEMENT? MEASUREMENT AND AUDIT

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THE MYTH OF THE QUALITY PROJECT

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  1. THE MYTH OF THE QUALITY PROJECT Professor Roger Buckland Accountancy & Finance, the Business School, University of Aberdeen AB24 3QY, Scotland Paper for BEOGRAD CONFERENCE, OCTOBER 25th, 2008

  2. THE PAPER • ASSURANCE AND/OR ENHANCEMENT? • MEASUREMENT AND AUDIT • QUALITY OF PERFORMANCE, OR QUALITY OF PROCESS? • QA/QE AND THE AUDIT SOCIETY • MANAGEMENT AND THE COLONISATION OF QUALITY • THE EMPTY SPACE OF QUALITY

  3. MEASUREMENT AND AUDIT • QUALITY OF OUTCOME – BUT WHAT IS OUTCOME? [Brennan; Goodlad] • QUALITY AS IDEOLOGY [Barnett] • CONTEXTUAL QUALITY – BUT WHAT TARGET ‘CUSTOMER’? • POINT MEASUREMENT, OR IMPACT OVER TIME?

  4. PERFORMANCE OR PROCESS • THE DECLINE OF ASSESSMENT • TQA IN THE UK [Brown; Gross] • PEER REVIEW IN TEACHING & RESEARCH • ASSURANCE AND ENHANCEMENT • ARE QUALITY OBJECTIVES BEING MET? • PROCESS, REVIEW, OVERSIGHT • IS QUALITY BEING IMPROVED OR CHANGED BY MANAGEMENT? [Middlehurst] • LEADERSHIP AND MOTIVATION

  5. THE UK AND OTHER SYSTEMS • THE QAA AND ITS APPARATUS • ENGLAND: AUDIT, ENGAGEMENTS, REVIEW • SCOTLAND: ELIR & ‘ENHANCEMENT’ • THE ENQA PROJECT • STATE- & MANAGERIAL-CENTRED [Haug, van Vught] • THE USA: AUDITABILITY [Welsh & Dey]

  6. EXPERIENCE WITH ELIR • ‘ENHANCEMENT-LED AND LEARNER-CENTRED’ • RECOGNITION OF DIFFERENTIATION • INTERNAL MONITORING • THE STUDENT EXPERIENCE • EFFECTIVENESS OF ENHANCEMENT • EXPANSION: FINLAND, IRELAND, NEW ZEALAND, USA

  7. QA/QE AND THE AUDIT SOCIETY • NPM AND THE MOVE TOWARDS PUBLIC CONTROL [Hood] • REPLACING FUZZY GOALS WITH AUDITABLE MEASURES [Power] • LEGITIMATION: THE ‘EVALUATIVE STATE’ [Dill] • QA/QE AND THE AUDIT EXPLOSION • AUDIT AND THE CORROSION OF QUALITY

  8. MANAGEMENT AND THE COLONISATION OF QUALITY • A CLASSIC MANAGEMENT FAD? • BIRNBAUM: APPEARANCE OF LEADERSHIP? • LEVERS FOR MANAGEMENT CONTROL • WRIGHT; O’NEILL: INTERNAL POWER • MANAGEMENT OF THE MEASURED • MANAGING METRICS, NOT QUALITY • RETREAT FROM PROFESSIONALISM AND SUBVERSION OF QUALITY LEADERSHIP • GORE: CORROSION OF QUALITY?

  9. CONCLUSIONS • TECHNICAL-RATIONALISM v PROFESSIONAL ARTISTRY? • THE EMPTY SPACE OF QUALITY • IS THE QUALITY PROJECT ITSELF INAUDITABLE?

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