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How email marketing is helpful to grow business

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How email marketing is helpful to grow business

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  1. What is Email Marketing • Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective email marketing converts prospects into customers, and turns one-time buyers into loyal, raving fans. Email marketing is, quite simply, using the tools of email to deliver advertising messages. • But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.

  2. Types of Email Marketing • Email Newsletters – These are regular emails that are sent to a list of subscribers who have chosen to receive updates from a company. • Transactional Emails – These are emails that are sent out after certain actions trigger them. • Direct Emails - These are used to inform customers about new products, sales and special offers.

  3. Why Email Marketing is the Key to Ecommerce Success ? • Email Outperforms Twitter and Facebook for Selling Online • It’s Getting More Difficult to Strategically Climb Google’s Ranking Algorithm • Email is Content Marketing's Best Friend • Email Drives Traffic and Sales • Email Allows You To Build A Relationship With Your Customers And Potential Customers

  4. Email Marketing Tools Sendgrid Campaign Monitor Litmus Mailchimp MailJet List builder Get Response AWeber Reach Mail Constant Contact

  5. Benefits of Email Marketing tools • Easy to test and optimise for better results. • Personalise emails to targeted audiences using segmentation. • Track engagement and conversions within an email. • Automated emails free up the time of your employees.

  6. How email marketing can help grow business • Turn site visitors into customers. • Grow your audience… even without a website! • Raise brand awareness. • Increase traffic to your website by sharing new content. • Boost sales by promoting products/services. • Establish customer loyalty and advocacy.

  7. Benefits of Email Marketing • Email Marketing is Targeted. • Email Marketing Increases Brand Awareness. • Email Marketing is Easily Shareable. • Email Marketing is Measurable. • Email Marketing is Cost effective.

  8. Follow us on : Human Catalyst The Skill Academy Contact : 8888054400 Email : info@humancatalyst@gmail.com

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