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Marketing

Due This Week : Vocabulary and Assessments – Unit 9 – due Friday Research Project Due Friday TEST Unit 9 – Friday - This is your Project P resentation – please be in attendance. Week April 28, 2014 – May 2, 2014. Marketing.

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Marketing

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  1. Due This Week: Vocabulary and Assessments – Unit 9 – due Friday Research Project Due Friday TEST Unit 9 – Friday - This is your Project Presentation – please be in attendance. Week April 28, 2014 – May 2, 2014 Marketing DECA NEWS:Want to help out? Sign up for Relay for Life – May 17, Some Gave All – May 18, King George Business Appreciation – May 21, DECA meeting & Elections – May 15, Awards Dinner – May 27!

  2. Early Work: What do businesses use marketing research for? • Today’s Objective: Introducing Information Driven Marketing • Activities • Vocabulary – Please complete by Friday for credit. • Unit 9 – Marketing Information Management • Chapter 28 – Marketing Research - • Chapter 29 – Conducting Marketing Research • Introduction of project – Due Friday – written report & Presentation – Plan to be here! • Homework: Divide research work so you will be ready ☞Point of the Day:Success in business relies on effective marketing research. You make a living by what you get – you make a life by what you give. Monday, April 28, 2014 Magic Monday Morning – Manners Moment

  3. You have only two things – Your word & your reputation. • Early Work: Why is marketing research important? • Today’s Objective: Introducing Information Driven Marketing • Activities • Vocabulary – Due by Friday with Assessments • Groups set up • What question are you answering/problem solving? • What makes a great Survey/Questionaire? • To Labs – 1st – 221; 3rd – 224 • Homework: Be ready for presentations on Friday! ☞Point of the Day:Information can be useful. Tuesday, april 29, 2014 Tough Tuesday – Name that Company

  4. Early Work: What is the difference between quantitative and qualitative research? • Today’s Objective: Introducing Information Driven Marketing • Activities • Vocabulary – Due Friday with Assessments • Orange Cow in Room - MOO • Continue work on Project • What Secondary Data Sources are you using? • What did you find from these sources? • Homework: Be ready to present on Friday ☞Point of the Day:The type of research that businesses conduct depends on the problem they are trying to solve. Our lives begin to end the day we become silent about things that matter. Wednesday, April 30, 2014 Wicked Work Wear Wednesday & Role Play Day!

  5. Sincerity – Motivation – Integrity – Laughter – Enthusiasm! Just Smile! • Early Work: Newspaper Day – The Free Lance Star What is Media research? • Today’s Objective: Introducing Information Driven Marketing • Activities • Vocabulary – Turn in Friday with Assessments • Presentation work – who will say what and what will you share with the class? • Complete any visuals you want to share in your presentation • Complete all Vocabulary & Assessments for Unit 9 • Please be present Friday for presentations! • Homework: Project due Friday! ☞Point of the Day:Primary Data is data collected for the first time. Thursday, may 1, 2014 Thundering Thursday – Share a Weird Fact today!

  6. Integrity & Character – what you do & who your are when no one is looking. • Early Work: What are the steps in the Marketing Research Process? • Today’s Objective: Introducing Information Driven Marketing • Activities • Vocabulary – Turn in with assessments • Presentations • Turn in all reports! • Journal – “My first week of the last six weeks of school” • Homework: None! See you next Thursday! ☞Point of the Day:Secondary Data is already published. Friday, may 2, 2014 Foxes Friday - The Week’s Wrap-Up & Good News!

  7. Unit 9 Assessments – Page 673 - #2-9 Page 697 - #2-9 Vocabulary • Marketing research • Marketing Information System • Database Marketing • Database • Quantitative research • Qualitative Research • Attitude Research • Market Intelligence • Media Research • Product Research • Problem Definition • Primary Data • Secondary Data • Survey Method • Sample • Observation Method • Point-of-Sale Research • Experimental Method • Data analysis • Validity • Reliability • Open-Ended Questions • Forced-Choice Questions

  8. Identify the role of marketing information. Explain qualitative and quantitative market research methods. Explain the role of ethics in marketing research. Identify the parts of a marketing plan. CTE Competencies Linked to SOLs Objectives for the week – TSWBAT:

  9. Businesses that do not pay attention to what consumers are buying and why are likely to make costly marketing mistakes. The information obtained from research helps businesses increase sales and profits. It’s the last box of the Marketing Concept!!! So do your Research! Making it Real – Your weekly Activity

  10. R-E-S-P-E-C-T EVERYTHING!!! • Your supplies – bring your stuff every-day! Bring your book every-day! Bring your notebook & composition book every-day! Bring pen/paper/thinking cap/open mind ever-day! • Place all bags on the floor under your table! • Wait for Teacher instruction before beginning activity! • Passes out of Class - No Exit First 10/Last 10 • One person out of room at a time • Pass Board – USE IT! • Keep it short! • Stay in your seat until you are dismissed from class – the bell tells Teacher when class is over; Teacher then dismisses you. • No talking while Teacher or others have the floor. • Watch your language and mind your manners, please. • All School Rules will be followed without question. Classroom Proceduresthings you have to do!

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