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Piecing the Puzzle Together Integrate Lync with Existing Voice and Video Solutions

Piecing the Puzzle Together Integrate Lync with Existing Voice and Video Solutions. Michael Taylor and Joe Seghatoleslami. SOLU208. Presenters. Joe Seghatoleslami Director, UC Consulting +1 (973) 656-4617 jseghatoleslami@spscom.com Mike Taylor CTO +1 (973) 359-8516 MTaylor@spscom.com.

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Piecing the Puzzle Together Integrate Lync with Existing Voice and Video Solutions

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  1. Piecing the Puzzle TogetherIntegrate Lync with Existing Voice and Video Solutions Michael Taylor and Joe Seghatoleslami SOLU208

  2. Presenters Joe SeghatoleslamiDirector, UC Consulting+1 (973) 656-4617 jseghatoleslami@spscom.com Mike TaylorCTO+1 (973) 359-8516 MTaylor@spscom.com

  3. Agenda Methodology The problem with UC How to Solve the Challenges Technical Integration Methods Introduction Voice Integration Options Video Integration Options Open Q&A

  4. The Problem with UC

  5. Risks and Challenges Adoption: Just because you build it… they may not come Too many technologies IT requires a major cultural change as traditional silos must be merged Pan Am

  6. The Problem with UC First, you must define it within the context of your business. Business requirements How will this initiative actually improve results/performance? User requirements Workflows and inefficiencies Technical requirements Security Network Compliance Have you mapped your definition to specific goals? Have you defined and analyzed existing gaps?

  7. How to create a UC Infrastructure Strategy

  8. Identify Stakeholders UC will embed communications into work flows and radically change the way people do business Solicit input up-front to increase support and user adoption when deployed Stakeholder Groups Line of Business IT - Network IT - Applications IT - Security

  9. Is This Your Organization? Leadership LOB Customer Experience LOB Product Management LOB Marketing IT Security IT Network Telecom IT Applications Aligned Incentives Build Bridges User Groups

  10. Identify User Needs

  11. Design

  12. The Elements of UC

  13. User Adoption Success=User Adoption Create an Adoption Plan Initial role-out to control group will build the excitement Enlist super users in each department to evangelize and help new users Track usage Make changes if necessary to increase adoption

  14. Day Two Support Budget ongoing support as part of the UC Infrastructure Plan You must integrate your internal support groups as UC merges traditional IT groups. It is important to have support agreements and SLAs in place prior to roll out, regardless if the support is internal or external Lengthy outages and poor user support will kill adoption faster than anything else. and will take considerable time to recover

  15. Conclusion

  16. Conclusion Proper planning insures success Having an outside partner can speed up the deployment and reduce risk Include users up-front so your solution meets their needsto ensure adoption Do an honest assessment of your current infrastructure Have User Adoption and Day Two plans in place prior to going live

  17. A general discussion aboutIntegration

  18. Integration Background Many methods are available, but all attempt to rationalize Signaling – SIP interworking, session management Media – SDP/codecs It cannot just be one or the other—must account for both.

  19. Codecs to Consider Voice RTAudio Siren (Lync Conferencing) G.711 (typical IP-PBX) G.729 (typical IP-PBX) G.722 (wideband) Video RTVideo (Lync) H.263 (Lync 2010, Mac 2011, and traditional systems) H.264 AVC and SVC Content H.239 (traditional codecs) RDP (Lync)

  20. Integration Background Three main methodologies: Take over signaling/media control (e.g., ACA or CUCI-Lync) Share signaling/media (Remote Call Control, direct registration) Normalize signaling/media (gateways, SIP trunks, federation)

  21. Voice Integration

  22. Client Plug-In1. Take over signaling/media

  23. Client Plug-In – How it Works Client integration. Plug-in for Lync. Uses Microsoft APIs to alter the behavior of the Lync client. Generally relegates Lync to IM/Presence only. Often Disables Lync client audio and video (using the TelephonyMode registry setting – can be re-enabled) Drives PBX voice/video (peer-to-peer) to Lync clients

  24. Active Directory H323Device Avaya Aura® Communication Manager Avaya Aura® Session Manager Lync 2010 or Lync 2013 SIP Avaya one-X® (SIP) SIP Video Calling to a Avaya Flare® Experience on iPad (SIP) ACA for Microsoft LyncComputer Mode ACA for Microsoft LyncComputer Mode Media SRTP

  25. Client Plug-In – How it Looks

  26. Remote Call Control2. Share signaling/media

  27. RCC – How it Works Server integration between Lync Front End and Avaya AES. Configured per-user on the Lync Server. Allows for click-to-dial from Lync to launch on a PBX phone. Lync peer-to-peer still functional (if configured) Escalate from voice to video does not work. Future of the protocol is murky.

  28. RCC – How it Looks

  29. SIP Trunking3. Normalize signaling/media

  30. Use Cases Lync Dial-in Conferencing Lync Enterprise Voice Exchange UM

  31. SIP Trunking – How it Works Server integration between PBX and Lync Mediation Server using: SIP-enabled PBX (proxy) Session Border Controller TDM-SIP Gateway Use cases: Lync Enterprise Voice Lync Dial-in Conferencing Exchange UM

  32. Common Deployment Typical call flow User receives call, trunk terminates on PBX phone. PBX simultaneously rings Lync (user can answer in either place) Exchange UM and Simultaneous Ring to mobile phone supported. Benefit: Allows full Lync experience while still sweating existing assets.

  33. Video Integration

  34. Polycom SIP Trunk Lync Enterprise Server DMA 7000 Collaboration Server Video Endpoints Lync Clients

  35. Polycom

  36. Polycom Lync Clients Video Endpoints

  37. SIP trunk Integration

  38. Building more Complex Integrations Cisco Total TelePresence Solution Internet OCS/Lync Edge Server OCS/Lync Server Lync GW/VCS Control OCS/Lync Client H323/ SIP Client B2B VCS Expressway VCS Cluster

  39. Questions?

  40. Thank You +1 (888) 777-7280 Strategic Products and Services / 300 Littleton Road / Parsippany, NJ 07054 spscom.com

  41. Microsoft Pavilion Demos, Speakers, Demos, Lync Room System, Experts, Demos, a Bar....and more Demos

  42. ATTENDEE PARTY Wednesday, February 19th6:30pm-9:30pmHakkasan, MGM Grand Brought to you by When it comes to Vegas nightclubs, it doesn’t get any hotter than Hakkasan. And when it comes to opportunities to connect and reasons to party, no one does it better than Lync Conference! Our attendee party has a full lineup: an open bar, awesome food, and one of the best DJs that Vegas has to offer. Don’t miss out on the fun—stop by at 6:30pm and kick off and evening to remember. Come together.

  43. HANDS-ON LABS LRS Monday, February 17 Tuesday, February 18 Wednesday, February 19 Thursday, February 20 3:00pm – 9:00pm 10:30am – 9:00pm 7:30am – 9:00pm 8:00am –1:30pm Wednesday, February 19 8:30am – 9:45am 10:15am – 11:30am 1:00pm – 2:15pm 2:45pm – 4:00pm 4:30pm – 5:45pm Thursday, February 20 9:00am – 10:15am 10:45am – 12:15pm 12:45pm – 2:00pm LOCATIONPinyon3 LOCATIONCopperleaf 12 You can also access labs on MyLync! Tuesday, February 18th5:00pm – 7:00pm

  44. MyLync allows you to create a custom experience and network with the Lync Community both online and in person. • With MyLync, you can: • Build your own personalized calendar while browsing all available sessions • View breakout session material including PPTs and Videos within 48 hours of each session • Participate in the Community and find people in your social networks who are attending and interact with speakers • Arrange meetings or social activities • Navigate the Exhibit Hall floor plan and learn more about our Sponsors • Fill out evaluations to win prizes Log into MyLync at http://mylync.lyncconf.comFor MyLync support, please visit the Registration Desk.* * Please note that adding a session to your calendar does not reserve a seat. Seating is on a first-come, first-served basis.

  45. Birds of a Feather Birds of a Feather flock together! Join daily breakfast discussions of relevant topics by sitting in the separately designated areas of the Meal Hall. Seating will be sorted in a different way for each Birds of a Feather breakfast: Wednesday, February 19: Where are you from? Asia/Pacific, Eastern & Central Europe, Latin America, Middle East & Africa, US (West, Central & East) and Canada, Western Europe Thursday, February 20: What is your interest? Best Practices, Business Value, Clients & Mobility, Lync Meetings and Video, Lync Online, Networking, Platform, Server & Manageability, Voice

  46. Fill out evaluations to win prizes Fill out evaluations on MyLync or MyLync Mobile. Prizes awarded daily.

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