1 / 27

Broadband From Federal Perspectives to Local Impact

Broadband From Federal Perspectives to Local Impact. Missouri Broadband Summit October 27, 2010 Jefferson City Lee Rainie: Director, Pew Internet Project. Internet and Broadband Revolution. 70%. 66%. Year-to-year % change in broadband adoption. Trends in Home Broadband Adoption.

karina-webster
Download Presentation

Broadband From Federal Perspectives to Local Impact

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. BroadbandFrom Federal Perspectives to Local Impact Missouri Broadband Summit October 27, 2010 Jefferson City Lee Rainie: Director, Pew Internet Project

  2. Internet and Broadband Revolution

  3. 70% 66%

  4. Year-to-year % change in broadband adoption Trends in Home Broadband Adoption 10/5/2010 5 Source: Pew Internet Project, May 2010 tracking survey

  5. Demographic factors correlated w/ broadband adoption Trends in Home Broadband Adoption 10/5/2010 7 Source: Pew Internet Project, April 2009 tracking survey

  6. Wireless Revolution

  7. Cell phone owners – 85% adults 96% 90% 85% 58%

  8. Mobile internet connectors – 57% adults 62% 59% 55%

  9. New cell and wireless realities • More than 2/3 of adults and 3/4 of teens use the cloud • Web vs. apps struggle: 35% have apps; 24% use apps • Features used by cell owners • 76% take pictures • 74% are texters (text overtakes talk in frequency in 2009) • 39% browse internet • 34% are email users • 34% record videos • 34% play games • 33% play music • 30% are IM-ers • 7% participate in video calls

  10. Digital divides shrink • 34% of Americans have used the internet on handheld • Among all non-adopters, 14% have accessed internet on cell • Among African American non-adopters, 20% have done this • Among Hispanic non-adopters, 25% have done this

  11. Social Networking Revolution

  12. How do you convince non-users to adopt broadband?

  13. By the numbers: Who’s not online? Source: Pew Internet Project, May 2010 tracking survey Trends in Home Broadband Adoption 10/5/2010 17

  14. Relevance & digital literacy are primary factors for not going online Source: Pew Internet Project, May 2010 tracking survey Trends in Home Broadband Adoption 10/5/2010 19

  15. The “value” proposition: Jobs + continuing education Jobs Health Learning Govt. News My community Source: Pew Internet Project, May 2010 tracking survey 10/5/2010 20

  16. Social media as a “hook” for seniors • Older adults are among the most resistant, but once converted they often come to see broadband as an everyday utility • Renewed connections can provide a support network for people nearing retirement or beginning a new career • Those with a chronic disease are especially likely to reach out for support online • Social media bridges generational gaps and provides a shared space for interactions Trends in Home Broadband Adoption 10/5/2010 25

  17. National purposes paradox:Great apps, not much outcomes evidence • Health care • Education • Energy and the environment • Economic opportunity • Government services • Civic engagement • Public safety

  18. Thank you!

More Related