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Week 05B - Supply/Demand Strategies
Engineer-to-Order, Make-to-Order, Make-to-Forecast, Assemble-to-Order SJSU Bus 140 - David Bentley
Confusing Terminology Dell offering cheaper, ready-made PC No.1 personal-computer maker Dell Computer, which made its name by selling made-to-order computers directly to customers, Friday took a small step away from that strategy by selling a ready-made PC with a much lighter price tag. The introduction of the $599 computer, priced $100 below any of Dell’s other offerings, comes as PC makers slash prices to gain incremental business amid sluggish demand. The SmartStep 100D can already be purchased but will be officially introduced Monday. The product will do battle with the retail offerings of Compaq Computer and Gateway, which unlike Dell, sell some of their computers in retail stores. from San Jose Mercury News 10/27/01 SJSU Bus 140 - David Bentley
Supply/Demand Strategies Engineer-to-Order (ETO) Make-to-Order (MTO) Assemble-to-Order (ATO) Make-to-Forecast (MTF) Also called Make-to-Stock (MTS) SJSU Bus 140 - David Bentley
Engineer-to-Order (ETO) Demand lead-time includes all of the following: Design to customer specifications Procurement of raw materials Manufacturing of components Assembly of product Delivery to customer Associated with Project type of operations SJSU Bus 140 - David Bentley
Make-to-Order (MTO) Demand lead-time includes: Procurement of some materials (maybe) Manufacturing of components Assembly of product Delivery to customer Assumes design already exists Associated with Batch (Intermittent)type of operations SJSU Bus 140 - David Bentley
Make-to-Forecast (MTF) Demand lead-time includes: Delivery to customer Assumes design, procurement of raw materials, assembly of product complete Associated with Repetitive and ContinuousFlowtypes of operations SJSU Bus 140 - David Bentley
Assemble-to-Order (ATO) Demand lead-time includes the following Assembly of final components Delivery to customers Lower level component assemblies built per forecast Associated with hybrid manufacturers (moving towardRepetitive from Batch) – Mass Customization SJSU Bus 140 - David Bentley