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Candy Corner

Candy Corner. Project Manager: Sukrit Rajpal Financial Manager: Stephen Nestor Promotional Strategist: Sujaay Jaganathan. What’s the Problem?. Prices at the servery rising Students wanting lower prices Students want better quality. Our Solution. Open a store

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Candy Corner

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  1. Candy Corner Project Manager: Sukrit Rajpal Financial Manager: Stephen Nestor Promotional Strategist: SujaayJaganathan

  2. What’s the Problem? • Prices at the servery rising • Students wanting lower prices • Students want better quality

  3. Our Solution • Open a store • Sell fresh baked goods with quality • Sell candy, large and small • Keep prices low

  4. Where’s the Market • North Park Secondary School • 1385 students • Commons Area • Service between 11:08 am – 1:41 pm

  5. Supply and Demand: Small Treats

  6. Supply and Demand: Large Chocolate Bars

  7. Supply and Demand: Baked Goods

  8. Estimated Consumer Demand • Projected Demand (Individual) • 2-4 Small Treats per Day • 2-4 Baked Goods per Week • 0-1 Large Chocolate Bar

  9. Price of Goods

  10. Operating Cost

  11. How Much Will It Cost? • Projected Price • $0.30 for small packs of candy • $ 1.25 for large chocolate bars • A range between $0.75 - $1.50 for baked goods • Our Prices • $0.25 for small packs of candy • $ 1.25 for large chocolate bars • A range between $0.50 - $1.25 for baked goods

  12. Our Profit

  13. Our Profit

  14. Our Plan • Buy weekly • Buy minimal baked goods • Want freshness and quality • Want to sell everything • Create product differentiation with quality

  15. Our Competition • Servery • Vending machines • Vendors in neighbourhood

  16. Projected Life Cycle

  17. Product Life Cycle: Maintaining Business • Introduce new goods • Periodically sell specials • Survey systematically • Reassess situation continuously

  18. Recommendations: Product • Candy and baked goods • Emphasize qualityand freshness of baked good • Hygienic condition

  19. Recommendations: Place • Commons Corner Store in North Park Secondary School • Small target • Much of target in Commons Area • In a crowd between: • Period 3: 11:08am – 12:26 pm • Period 4: 12:26pm – 1:41 pm

  20. Recommendations: Price • Target is able to pay current prices • Keep price lower than competition • Attract customers • Enforce other tactics and goals

  21. Recommendations: Promotion • Small target • No need for large scale promotion • Promotional Strategies: • Announcements • Posters • Newsletter • Leaflets

  22. Potential Problems • More garbage E.g. candy wrappers • Eating lots of candy unhealthy • Could lose demand from unhealthy food • School servery and vending get competitive • Servery has experienced staff

  23. Some Solutions • Garbage bins in Commons • Change products occasionally • Create product differentiation • Hire friendly, welcoming employee • Special goods sold occasionally

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