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Top 5 Out-Of-Home Advertising Trends - 2019

Digital billboards is an essential tool when it comes to enabling brand awareness and brand building. To increase the visibility and create awareness of your brand, reach adinn, the best digital billboard advertising in bangalore. They help you in delivering interactive and unique visual touch experiences to customers.

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Top 5 Out-Of-Home Advertising Trends - 2019

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  1. Top 5 Out-Of-Home Advertising Trends - 2019

  2. Introduction • Out of home is the only traditional media seeing ad spending growth right now, and for good reason. • It remains relevant despite continued development and deployment of new media that have drawn eyeballs away from newspapers, magazines and linear television.

  3. Digitization of all outdoor inventory • Digital billboards have exploded on the scene — some 1,400 were erected in just the past two years. • But that’s only part of the picture. • Digitalization has hit all forms of OOH media. • Digital networks are increasingly common in malls, airports, subways, bus shelters and more.

  4. Integration of mobile into outdoor ads • Mobile phones allow OOH ads to communicate directly with you and deliver more pertinent messages. • For instance, a billboard might allow you to opt-in with a text to receive a digital coupon or send offers to customers with a certain type of phone. • Great advances have been made in targeting, too, which means more agencies and vendors will deploy those techniques.

  5. Employing real-time data and information for targeting • It’s 90 degrees outside, and you’re in your car on the way to the pool — but you forgot to bring sunscreen. • At that moment, you see a billboard advertising sunscreen. It’s almost as if the billboard read your mind … and that’s not far from the truth. • More and more, billboards sync to weather conditions, time of day and other real-world variables that make ads resonate with the people who see them.

  6. Raising the bar on creative • Over the past few years, OOH advertising has really come into its own creatively. We have seen campaigns so clever that they gain instant buzz and long-term traction — thinkSpotify’s holiday ads that mined user data for clever insights into human behavior. • Technology will drive many of the new trends in OOH over the coming years, but don’t underestimate the importance of good old-fashioned ingenuity. • Grabbing attention remains the name of the game, no matter how you manage it.

  7. Conclusion • Digital billboards is an essential tool when it comes to enabling brand awareness and brand building. • To increase the visibility and create awareness of your brand, reach adinn, the best digital billboard advertising in bangalore. • They help you in delivering interactive and unique visual touch experiences to customers

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