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Facebook’s Privacy Trainwreck

Facebook’s Privacy Trainwreck. Exposure, Invasion, and Social Convergence Danah Boyd, 2008. Launch of News Feed. September 5 2006 Facebook introduces News Feed

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Facebook’s Privacy Trainwreck

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  1. Facebook’s Privacy Trainwreck Exposure, Invasion, and Social Convergence Danah Boyd, 2008

  2. Launch of News Feed • September 5 2006 Facebook introduces News Feed • News Feed aggregates information regarding your friends and displays it on your homepage (who friended whom, who altered their relationship status, who joined what group, etc.) • Backlash from users who felt this was a breach of privacy

  3. I. Exposure • Before News Feed: • My actions go unnoticed • Yelling in a loud bar • After News Feed: • All my actions are broadcasted • Yelling in a quiet bar • After Privacy Features: • I can hide when I join or leave groups, friend or unfriend someone • “the noticeable lack of these data can make someone suspicious – what is it that they have to hide? An opt-out dynamic means that users have to consciously choose what it is that they wish to hide . . . when the default is hyperpublic, individuals are not simply able to choose what they wish to expose – they have to choose what they wish to hide” (16)

  4. II. Invasion • Too much social information—there’s a limit to how many people humans can keep tabs on (Dunbar 1992) • Negative consequences • “following” can lead to one-way relationships (e.g., unreciprocated romantic crushes) • Social media relationships don’t provide same level of social and emotional support as traditional friendships

  5. III. Social Convergence • “Disparate social contexts are collapsed into one” (18) • One behaves differently in a bar than in a family park even though both are public spaces

  6. Social Convergence Social Information Social Information Traditional Model Secrets Information intended for public consumption Private information Social Information Secrets Information intended for public consumption FB News Feed

  7. “There is an immense gray area between secrets and information intended to be broadcast as publicly as possible. By and large, people treated Facebook as being in that gray zone. Participants were not likely to post secrets, but they often posted information that was only relevant in certain contexts. . . . with News Feeds, Facebook obliterated the gray zone” (18)

  8. Zuckerberg on privacy and News Feed: http://www.neowin.net/news/facebook-ceo-quizzed-over-facebook-privacy-issues-at-d8-conference

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