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Ownership

Ownership. What is Ownership?. Ownership?. Ownership is the legal right to the possession of something. Originally launched in 1981 It was owned by EMAP in 1991 In 2008 Kerrang was taken over by BAUER. BAUER.

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Ownership

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  1. Ownership

  2. What is Ownership?

  3. Ownership? • Ownership is the legal right to the possession of something.

  4. Originally launched in 1981 • It was owned by EMAP in 1991 • In 2008 Kerrang was taken over by BAUER

  5. BAUER • Bauer has ownership of 282 Magazines worldwide in 15 countries, as well as TV and Radio Stations. • Bauer is a international publishing company that owns both the brand kerrang and Q. • It also has three music channels in production which are all mainly British based.

  6. Kerrang’s position as one of a ‘portfolio ’of titles is both a strength and weakness when it comes to targeting a specific audience. • It has a specific ‘niche’ • It benefits from audience research done into other ‘sectors’ of the market. • Sharing information about audiences with other Bauer music titles is extremely useful in sustaining kerrang’s position in the market

  7. Paul Brannigan is the editor of Kerrang, however Bauer’s music titles are managed by one senior ‘editorial director’ • The ‘editorial director is able to co-ordinate the editorial direction and make sure they do not interfere upon the target audience of another magazine

  8. At this point we got stuck....sorry guys here are some colouring books =]

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