1 / 63

Globetrotter Seminar #2 Japan

Globetrotter Seminar #2 Japan. 2/12/2008. 日本. Promotion Video. Promotion Video. Topics. Economics Japanese Language & Culture Organizational Behavior Sustainable Enterprise Marketing Travel & Food. Economics. Overview of Japan, Including History, Business, Politics. Geography.

kasen
Download Presentation

Globetrotter Seminar #2 Japan

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Globetrotter Seminar #2 Japan 2/12/2008 日本

  2. Promotion Video Promotion Video

  3. Topics • Economics • Japanese Language & Culture • Organizational Behavior • Sustainable Enterprise • Marketing • Travel & Food

  4. Economics Overview of Japan, Including History, Business, Politics

  5. Geography China ● Sapporo - Boston Korea Osaka Tokyo - Chapel Hill ● ● From CH, NC - 14 hoursby air Time Zone - 14 hours ahead Pacific Ocean Okinawa - Miami ●

  6. Climate Northern Middle Southern

  7. Demographics • Population - 128 million (ranked No. 10) • Race / Ethnicity - Japanese 98% • Life expectancy - Male 79 yrs, Female 86 yrs (Ranked No.1) • Declining birth rate - Aging society : 20% of people are 65 yrs old or more - Population growth : Negative • Big cities - Tokyo area: 32 million, - Osaka area: 12 million,

  8. Politics Prime Minister Problems… - Budget deficit (worst in developed countries) - Reform of government pension Plan etc. Few regulations for imports, exports and capital transfer The 13th minister in 20 yrs

  9. Economy GDP $ 13,202 bil. ($44K per capita) $ 4,366 bil. ($35K per capita) - Low growth rate - Extremely low interest rate

  10. Stock Market NIKKEI225 vs. S&P500 2500 2000 1500 1000 500 t-stats =72.24 P-value =0.0000

  11. Leading Companies

  12. Long-term Relationship • Between Company and Employee • - Lifetime employment • Between Companies(Keiretsu) Large manufacturer (Toyota Group) Zaibatsu-oriented (Mitsubishi group)

  13. Japanese Language and Culture What is behind the Japanese people?

  14. Strange People? Why Japanese people are… • Shy? • Hard working/dedicated? Why Japanese people do NOT… • Think out of the box? • Speak out in meetings?

  15. Island surrounded by seas SAKOKU (鎖国) disconnected from overseas (1633-1853) SHIMAGUNI-KONJO (島国根性) Not much experience under diverse environments historically and geographically Small and Closed Community

  16. Small and Closed Community • HONNE-TATEMAE (本音-建前) • Honest feelings and official position • WA (和) • sense of harmony and togetherness • NEMAWASHI (根回し) • Technique to reconcile interests while maintaining WA

  17. Hierarchical Society • Feudal society (till 19th century) • Samurai • Vertical Society • Strict orders and strong relationships • ON(恩)/ GIRI(義理) • Seniors care for Juniors • Juniors respect Seniors • KENSON (謙遜) • WA and social hierarchy • Ethics • Small and vertical society

  18. Internationalization • Importing Western Cultures • Exporting Japanese Cultures • Constantly changing

  19. Organizational Behavior A day in the Life of a Salaryman Business Etiquette

  20. 8:00AM Commuting Rush Rate of congestion--- Unknown, but very high! http://jp.youtube.com/watch?v=a6rYUvSFWro

  21. 9:00AM: Morning Meeting • Start with morning meeting • Contents: Boss’ speech, short exercise, and confirmation of the day’s goals

  22. Angles of Greeting • Three different angles of bowing used Normal For Customers Apology

  23. Business Card Exchange • Exchange business cards at start of meeting • Pass first to the higher-ranked person • Treat business cards carefully (display on table) until leaving

  24. Seating Position • Visitors sit further away from door • Most senior member sits furthest from door • Boss sits in the middle Meeting Room Cafe Entrance

  25. 8:30PM: After Work • Usually, Japanese can’t leave office on time • Often, boss asks subordinates for a drink (at Japanese pub) • Most of topics are business • Only the last train can stop this drinking party

  26. 0:45AM(Next day): Capsule Inns • Cheap alternative to taking a taxi • 4000 Yen (~$37) includes “room,” common bath, bathroom, locker • Clothes and toiletries sold

  27. After work 1: Goukon (Matchmaking Party) • Very important opportunity to find sweetheart(s) for Japanese workers • Men and women sit alternately

  28. After work 2: Cherry Blossoms Viewing • Eat and drink under trees • Company as community • New hires save spots all day

  29. Sustainable Enterprise Environmentally FriendlyPractices in Japan

  30. Mottainai (勿体ない） • Unique concept, no direct translation • Respect for nature and man-made objects • Concepts of 3R (Reduce, Reuse, Recycle) and Repair • Concept practiced since ancient times • Part of everyday life • Spread by Wangari Maathai (Nobel Peace Prize Winner, 2004)

  31. Reducing Waste in Daily Life • Handkerchiefs • Used to wipe hands, sweat, as accessory • Energy efficient hand dryers • Dries hands quickly

  32. Reuse and Reduce: Refillable Shampoo • 80% of families purchase shampoo refills • Body wash, hand soap, softener, detergent, bleach are also refillable Percent of families buying refillable shampoo 100% 79.3% 50.2% % of shampoo buying families 0.4% 0% 1990 2000 2005

  33. Reducing Energy Usage • Cool biz: office AC set at 82.4F • Uchiwa, Sensu (hand-held fan) • Warm biz: office heater set at 68F • Kotatsu (electronic heater)

  34. Composting Trash • 40 pounds of food waste produced every year by average Japanese household (vs.195 pounds in the US) • Subsidy given by cities for families to purchase composting machine Microbes change garbage into compost After 24 hrs http://www.alighterfootprintfilm.com/statistics.html

  35. Disposal of Cooking Oil • Products available to solidify used oil • Some recycle it as bio-fuel • If directly dumped in sink: Extreme increase of BOD (Biochemical Oxygen Demand) Kill fishes in rivers, oceans

  36. Sorting Trash in Typical City Apartment: • Sort out trash in up to 18 different bins • Throw out any day of the week • Pay community fee for trash pick up Homes: • Around 4 separate pick ups • Purchase trash bags specified by district • Place in specified area before 8AM • Community duty and peer pressure

  37. How would you throw this out? • Water bottle • Answer: Separate into 3 groups • Caps-recycle with plastic • Label-recycle with plastic • Bottle- flatten and recycle

  38. Typical Trash Collection Plastic: bags, cups, trays. Once per week “Rinse the bottles and be creative in reducing the size of containers.” Cans, glass, plastic bottles. Once per week “Flatten out the bottles. Remove the labels and caps from bottles and recycle.” Newspaper, magazines, milk cartons. Twice per month “Tie the paper according to type and place in transparent trash bag.” Food waste, battery, broken glass. Twice per week “Label the contents of bag”

  39. How would you throw this out? 2. Half-full coffee in paper cup, in café Answer: 1) Throw out the remaining liquid in container 2) Place paper cup in bin for paper recyclables

  40. Research at Toyota: Eco-driving Quiz : Which improves gas mileage most? A. Stop idling (10 min/month) B. Stop aggressive acceleration/deceleration (10 times/day > 0 times/day) C. Proper tire pressure D. Remove unnecessary stuffs (30 kg)

  41. Eco-driving 35 mpg 34.31 Mileage 32.33 31.20 30.38 30.08 30 mpg (Baseline) All Idling stop Mild driving Tire Pressure Remove 30kg

  42. Marketing

  43. Product: • Japanese product • Integration of new functions • High quality • Excellent services

  44. Product example: Super Toilet • Adoption rate: 60% of Japanese household • Features • Automatic open/flush/close • Heated seat • Shower & dryer (no paper) • Sound • Deodorization • Testimony

  45. Product example2: Services • Respect customers • Customers have been king for a long time • You can “really” expect  for 0 Yen at McDonald • Side Effect: demanding customers

  46. Promotion: • Comparative Advertising Historically, not accepted and hated But

  47. Promotion: • Free ad pocket tissues • Personal loan company • Dating site • Contact lenses • Cell phone • ...and more

  48. Place: Convenience Store It’s not just 24 hours operation • Everywhere in cities • Sell many kinds of goods/services • Cooked food, Magazines, Beer, etc. • 2500 SKU in 110㎡ (1200 sft) • 70% of products replaced/year • Parcel delivery, entertainment ticket • Tax, gas, electricity payment, ATM • Super efficient inventory control • State-of-the-art inventory management • Frequent delivery: 2-3 times a day

  49. Travel & Food

  50. Travel

More Related