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This research was made possible by NSF Award #1243170

The SoMe Lab Team. This research was made possible by NSF Award #1243170 INSPIRE: Tools, Models, and Innovation Platforms for Research on Social Media. Social Media Research Objectives for Today’s Workshop. Open the “black box” of social media research Design Method Procedures

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This research was made possible by NSF Award #1243170

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  1. The SoMe Lab Team This research was made possible by NSF Award #1243170 INSPIRE: Tools, Models, and Innovation Platforms for Research on Social Media

  2. Social Media ResearchObjectives for Today’s Workshop • Open the “black box” of social media research • Design • Method • Procedures • Describe our experiences and choices; outline what (we think) we’ve learned • Walk through some examples; use SoMe Tools (alpha version) • Discuss next steps

  3. Let’s do some social media research! Well, some mock research anyhow. Preparing to Collect Data Collection and Processing Visualizations and Analytics

  4. Preparing to Collect Data Ethical implications for social media researchers Selecting a topic and platform Keyterm selection

  5. Ethics: Beyond the IRB Necessary, but not necessarily sufficient

  6. The digital notion of “public” Folks do things in public that they’d rather not see made more public. …and the Internet is forever

  7. I can see my house from here! I tweet every day when I get home from school! I also tweet during your 3:30pm T/Th lecture!

  8. Protecting subjects from risk Secureyour data. Don’t use e-mail or platforms attached to your e-mail for data. Have a legal plan.

  9. What other ethical obligations do we have in social media research?

  10. Sorry, no #ows today. We’ll need another topic. Let’s talk about selecting one.

  11. Selecting a topic Largely an issue of time Time may encourage an inductive or deductive approach

  12. Platform selection

  13. The dreaded Terms of Service

  14. So, about that topic….

  15. Selecting key terms Key terms are strings, that when matched, tell the Twitter API to give you the matching tweet Extremely generous (to a fault): Matches @-mentions, text within the tweet, within a URL within the tweet,

  16. And don’t forget about rate-limiting

  17. Hashtags change. #occupyoakland #oo

  18. You can’t collect them all.

  19. Now you try! What are the public’s interactions on Twitter surrounding the fiscal cliff? Focus on two questions: How do you go about the process of finding keywords? Which keywords did you select?

  20. Voila! #my2k

  21. Next Steps • SoMe Lab Efforts: our plans • Toolkit: comments and suggestions welcomed • Using it: follow us on the website or ask to be on our on our mailing list for latest developments • How to assure on-going learning among social media researchers [Work toward shared frameworks for reporting work? A community wiki or portal? HICSS mini-track? …]

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