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CASE STUDY:

CASE STUDY:. Theme and Logo Mark.

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CASE STUDY:

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  1. CASE STUDY: Theme and Logo Mark Problem: Generating booth traffic at the premier risk management trade show.Solution: Make real customers and prospects the star of the show by featuring them in video on the show floor addressing current industry trends affecting how they do their job. The Changing Face of Risk was born.

  2. CASE STUDY: Direct Mail Email Execution: Traditional direct mail and email were used to offer FREE Flip Video Cameras to Risk Managers who agreed to make videos addressing key industry issues and trends. All marketing communications directed prospects to a Micro site to get all the program details and register.

  3. CASE STUDY: Micro Site Execution: The Micro site included a brief video introduction of the project and outlined the few simple steps participants needed to follow in order to complete the assignment and get the Flip. This video was also shot using a Flip to demonstrate how easy the assignment was. Click on image above to view Micro site.

  4. CASE STUDY: Fulfillment Social Media Execution: Once participants registered for the program, they were sent a fulfillment kit containing the Flip camera, instructions for uploading their video, shooting tips, etc. Social media was utilized throughout the duration of the campaign to keep the interest high and help generate the submissions.

  5. CASE STUDY: Advertising Face-changing Software Execution: Marketing at the show included advertising in the program guide, hotel key cards and giant display banners. These tactics were used to promote Liberty Mutual’s booth and The Changing Face of Risk.

  6. CASE STUDY: Exhibit Hall Banners Results: Generated a 2.5% response rate to the initial direct mail and email solicitation. From the responses we experienced a 78% conversion rate for completing and uploading the videos. Booth traffic increased over prior years and interactions were more meaningful. IMCA Best of Show winner. Hotel Key Cards

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