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Writing for PR, Companies & Government

Reporting and Writing Journalism and Media Studies Centre The University of Hong Kong Alex Lo. Writing for PR, Companies & Government. Rules. Communication. That means avoid being: Unintelligible Badly organized Difficult to understand

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Writing for PR, Companies & Government

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  1. Reporting and Writing Journalism and Media Studies Centre The University of Hong Kong Alex Lo Writing for PR, Companies & Government

  2. Rules • Communication. That means avoid being: • Unintelligible • Badly organized • Difficult to understand Avoid jargons, technical or academic terms Keep it short and sweet, and to the point

  3. Rules • Who you write for • How best to reach them • What you want to communicate & accomplish

  4. PR: The Press Release • Write it the way you would a news story; follow the 4-part news structure: • 1) The Lede • 2) Explain, support and amplify • 3) background or context • 4) More info • KEEP IT SHORT & TO THE POINT. Try keeping to a single page

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