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The Big Opportunity

The Big Opportunity. By Nathan Johnson Derek D avis. Summary . Large Americans have become a large market Seen as a niche market in the 80’s, obese A mericans are now a sought after segment Gives opportunities to create new products and new brands

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The Big Opportunity

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  1. TheBig Opportunity By Nathan Johnson Derek Davis

  2. Summary • Large Americans have become a large market • Seen as a niche market in the 80’s, obese Americans are now a sought after segment • Gives opportunities to create new products and new brands • Hot topic creates new brand Torrid to cater to larger women • Loyal customers

  3. Successful attempts • Extend-its.com • Created more sites for other house hold goods for obese people • Hot topic creates new brand torrid to cater to larger women • Dove pushes advertisements of acceptance of ones body • Sales increased 12% • Butterfly lounge in southern California • Size acceptance

  4. Unsuccessful attempts • Airline Industry • Not catering to the obese market • Freedom Paradise resort in Cancun Mexico • Failed in attempt • http://www.youtube.com/watch?v=EjESoE0STMw&feature=related • http://www.youtube.com/watch?v=w3wkd9DOyJY

  5. Relation to class • Niche Market • Brand loyalty • First mover advantage • Lane Bryant • Fad?

  6. Questions • Can you see any other markets that could follow the same trends as the obese market? • Would you consider starting up a business that would focus/cater on obese market?

  7. Works Cited • http://money.cnn.com/magazines/business2/business2_archive/2006/06/01/8378500/index.htm • http://www.youtube.com/watch?v=EjESoE0STMw&feature=related • http://www.youtube.com/watch?v=w3wkd9DOyJY

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