1 / 15

Towards Promotion Campaigns Based on Humaine Technology Oliviero Stock IRST, Trento

Towards Promotion Campaigns Based on Humaine Technology Oliviero Stock IRST, Trento. HUMAINE (Human-Machine Interaction Network on Emotion) * revisited by HAHAcronym. Human Machine Interaction Nightwork on Expiation Human Machine Interaction Nightwork on CENSORED

kasper-chase
Download Presentation

Towards Promotion Campaigns Based on Humaine Technology Oliviero Stock IRST, Trento

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Towards Promotion Campaigns Based on Humaine Technology Oliviero Stock IRST, Trento humaineFinal Plenary Meeting Paris, June 4th, 2007

  2. humaineFinal Plenary Meeting Paris, June 4th, 2007 HUMAINE (Human-Machine Interaction Network on Emotion)* revisited by HAHAcronym • Human Machine Interaction Nightwork on Expiation • Human Machine Interaction Nightwork on CENSORED • Human Machine Inaction Network on Expiation • Human Machine Inaction Network on Eternal_damnation • Humanitarian Machine Interaction Network on Exhilaration • Human Machine Inaction Network Extreme_unction

  3. humaineFinal Plenary Meeting Paris, June 4th, 2007 WP 8: The area • explore critical issues for building persuasive and emotion-inducing computational systems. • we added an element concerned with emotion and NLP • test limited realizations that can be demonstrated as proofs of concepts for a novel class of systems

  4. humaineFinal Plenary Meeting Paris, June 4th, 2007 WP 8: the main teams • ITC-irst, Paris 8, UA, DI-BARI, HU, Cantoche, HWU, QUB, ISTC-CNR, UTWENTE

  5. humaineFinal Plenary Meeting Paris, June 4th, 2007 A tridimensional view of WP8

  6. humaineFinal Plenary Meeting Paris, June 4th, 2007 Element 1 and Element 2 • Element 1: Basic Persuasive Communication • Persuasion Models / Persuasive systems • Integrated model of emotion and politeness • A mobile persuasive storytelling guide • Gaze and eyes for persuasion for ECAs • Evaluation • Ethics and social Influence • Element 2: Creative Communication • Creative verbal humour environment • False emotions in true lies • Music for persuasion

  7. humaineFinal Plenary Meeting Paris, June 4th, 2007 What is a Promotion Campaign • A promotion campaign is the coordinated series of promotional efforts built around a single theme and designed to achieve a specific objective. • Focus on fostering concepts of social value (no-profit campaigns).

  8. humaineFinal Plenary Meeting Paris, June 4th, 2007 The market of electronic advertising • Internet advertising: 8000 Meuro in 2004. Google: 3400 Meuro (from 0 in 2000) • Very fast growth • Mobility, dynamic context (target, source), personalisation

  9. humaineFinal Plenary Meeting Paris, June 4th, 2007 Toward a campaign based on HUMAINE technologies • Exploit intelligent information technologies that include emotion processing. • Important factors in future electronic promotion and advertisement: • reduction in time to market and extension of possible occasions for advertisement • more attention to the wearing out of the message • planning variants and connected messages across time and space • contextual personalisation, on the basis of audience profile and situation • larger role for multimodal messages • possible interactivity • A strong role for computer-based, intelligent, technology for producing novel, appropriate and effective promotional communication.

  10. humaineFinal Plenary Meeting Paris, June 4th, 2007

  11. Core achievement: Steps of a Promotion Campaign addressed by each partner in the Exemplar humaineFinal Plenary Meeting Paris, June 4th, 2007

  12. humaineFinal Plenary Meeting Paris, June 4th, 2007 Key targets 2007 in relation to Promotion Campaign • ITC-irst: Prototype on use of creative language production for promotion messages: a) valence shifting, b) irony introduction in existing short texts, • ITC-irst: Use of Promoter in Promotion campaign scenario • Paris8: Work on ECA's behavior as a speaker (use of persuasive gesture) and as a listener (compute listener's level of interest based on gaze) • HWU: Development and evaluation of the prototype mobile persuasive guide • UH: Design of an evaluation study and running of study of a promotion system designed by IRST • Bari: Portia will be applied to campaigns promoted by health care services in support of individuals or groups of people with eating disorders • Cantoche: evaluating a system using an ECA to persuade people to vote on line. Test with different scenarios.

  13. humaineFinal Plenary Meeting Paris, June 4th, 2007 An algorithm for simple variations • Insertion of input concepts (->LSA vector) • E,g. “beach” “vacation” • Generation of target-list (words semantically and emotionally connected) • “sea” “hotel” “bay” “excursion” • Assonant words (with filtering and weight: same PoS; possibly: semantics in opposition, emotion…) • (bay day) (bay hay) (hotel farewell) • Creative variation of familiar expressions • “tomorrow is another day” -> “tomorrow is another bay”

  14. humaineFinal Plenary Meeting Paris, June 4th, 2007 Examples with an emotion

  15. humaineFinal Plenary Meeting Paris, June 4th, 2007 Key Targets 2007: Ethics • Ethical issues in persuasion by an artificial agent. • Finalisation of guidelines for developers • Legal issues

More Related