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Un start sigur ş i s ă n ă tos al tinerilor î n via ţ a profesional ă. 30 noiembrie 2006. Nona Henti The “Safety at Home” campaigns within the Lafarge operational units in Romania. 30 noiembrie 2006. SAFETY AT HOME.
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Un start sigur şi sănătos al tinerilor în viaţa profesională 30 noiembrie 2006
Nona Henti The “Safety at Home” campaigns within the Lafarge operational units in Romania 30 noiembrie 2006
SAFETY AT HOME • The Group Lafarge is worldwide leader in the building materials industry • Is present in 76 countries and has a number of 80,000 employees • Operates in an industry of high risk HEALTH AND SAFETY = PRIORITY NO. 1 • “Health and safety are core values that must be incorporated into all aspects of our business.” • “Everyone working for Lafarge expects a safe and health work environment, and in turn, we expect everyone to contribute to that safe environment through responsible behavior” • From the Health and Safety Policy of the Group
SAFETY AT HOME • Lafarge makes considerable efforts in order to ensure to each of its employees safe working conditions and imposes that the safety norms should be observed at any time during the professional activity period • The concept of “safety” is not only a matter of procedure and equipments, but, mainly, of attitude and reflexes, both at work, and at home • Influencing behaviours is a key element in developing a safety culture • For the safety reflex to become a permanence, the actions should: • address both to the employees and to their families, mainly to their children • refer to the action plan as a whole- both at work and at home • does not confine only to punctual campaigns
SAFETY AT HOME • Previous campaigns that involved the children, directly or through them (safety awareness) : • Open Gates Days for the families of the employees • The SCUT campaign • The campaign “Safe Driving” (at work and during the spare time)
SAFETY AT HOME • Launched in 2005, the Safety at Home campaigns aimed at: • implementing the Safety at Home concept among the Lafarge companies in Romania, as part of the health and safety policy of the Group • extending the concept of safety outside the working environment and beyond the working hours, by addressing to the families of our employees • focus on children and teenagers so as to enable them to • acquire a safety reflex that will protect them from accidents and train them in the spirit of the prevention risks culture • be prepared for the moment they will become employees • help the adults become more sensitive to safety
SAFETY AT HOME- 2005 campaign • Addressed to the employees and their families from the Lafarge opertational units in Bucharest • The logo of the campaign: WHAT EXEMPLE DO YOU SET? • The participants had to share, in writing, their experience in safety, their advice, examples of good practices, safety incidents at home,during the holidays, while driving, while playing with the children • The compositions were printed in a brochure which was distributed to all the employees
SAFETY AT HOME- 2005 campaign • The poster of the contest: a collage of photos representing the employees’ children
SAFETY AT HOME- campania 2005 “I am very happy I took part in the contest Safety at home . I am even happier because I won. I believe the prize I was awarded means that I understood the requirements of the contest and what measures to take when I work at home, with different tools, so as the whole operation does not turn into a disaster. Now that the campaign is over, I have a question to ask: “When is the next contest? " Adriana Cătălina Frâncu 13 years old
SAFETY AT HOME- 2005 campaign • The prizes: home tools kits, fitness clubs cards, bicycles, touristic vouchers • The prize award festivity – held during the annual pick nick
SAFETY AT HOME- 2005 campaign • Participation rate: 30% of the employees • Numerous and enthusiastic participation of children and teenagers
SAFETY AT HOME- 2006 campaign • Addressed to the families of the employees from the 3 companies, Lafarge Ciment (România), Lafarge Agregate Betoane, Lafarge Gips din Bucureşti • For the first time, it also addressed to the employees and their families from the contractors’ companies (guard, maintenance, cleaning, etc.) • Was conceived interactively, the participants had to fill in a questionnaire structured on 3 sections, children, adults, the whole family • The questions aimed at: hygiene and food safety norms, traffic rules (drivers, pedestrians, bicycle riders), good practices at home • Participation rate: above 50%, of which 41 children (6-16 years old)
SAFETY AT HOME- 2006 campaign • The logo of the campaign: SAFETY! @ home, @ work, always FIRST! • The poster of the campaign:
SAFETY AT HOME- 2006 campaign • Page from the questionnaire- section for the children
SAFETY AT HOME- 2006 campaign • The brochure “The Bramburici family”- safety errors to detect
SAFETY AT HOME- 2006 campaign • The brochure “The Bramburici family”- safety errors to detect
SAFETY AT HOME- 2006 campaign • The brochure “The Bramburici family”- safety errors to detect
SAFETY AT HOME- 2006 campaign • Prizes award
SAFETY AT HOME- 2006 campaign • Prizes: sports equipments, fitness cards, bicycles, etc. • All the participants children were awarded prizes
SAFETY AT HOME- 2006 campaign • The 2006 campaign was taken over by our plants *Târgu Jiu- participation 93% *Rezina (Moldova)- participation 41%
SAFETY AT HOME • Benefits of the two campaigns: • addressed to the families of our employees, mainly to children and teenagers, and prepared them for their future start in their carreers • helped creating the safety reflex among children and teenagers • stressed the feeling of belonging to the Lafarge large family and adopting its health and safety principles • with the help of children the adults became more sensitive to safety and this marked the beginning of a permanent process of safety awareness • the parents became more responsible as regards to safety when they realized they share the concern to safety with their children
Thank you for allowing us to share our experience with you. CONTACT Str.Modrogan 20, 011286, Bucuresti Tel.30 75 300, Fax 31 20 945 e-mail: office@lafarge.ro www.lafarge.ro