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Take home the Experience

Take home the Experience . Ohio Grown . Rationale . Festivals and grocery store sales impact Demographics’ realities Changing face of portions of our industry Focus on quality of Ohio grown vinifera and hybrids. Partners in this project. Wineries offering Ohio grown wines

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Take home the Experience

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  1. Take home the Experience Ohio Grown

  2. Rationale • Festivals and grocery store sales impact • Demographics’ realities • Changing face of portions of our industry • Focus on quality of Ohio grown vinifera and hybrids

  3. Partners in this project • Wineries offering Ohio grown wines • Arts, Museum and Nature communities’ venues • Schott Zwiesel • Adams Reserve cheese • Vineyard Fresh preservative • Trained volunteers: Tastemasters

  4. Responsibilities • OWPA • Solicit partners, print and order materials, negotiate discounts and effectively manage the program • Schott Zwiesel, Adams’ Reserve, Vineyard Fresh • Provide display materials, provide discounts and promote where possible • Winery responsibilities • $100 one time fee, set up display in their tasting room, purchase minimum amount of SZ, VF and AR items, help promote the program, ‘adopt’ a Tastemaster, participate in tastings if interested

  5. Partners

  6. Goals and objectives • Opportunity to feature Ohio grown, dry and off dry wines to and among the ‘core consumer’ class • Fund raising for charity partners in up to 10 events in 2014, 100-150 attendees at each • Building ‘street cred,’ getting wines placed in restaurants and other high profile venues as well in the minds of the ‘core group’ • Revenue streams to take pressure off the association’s dependence on Vintage

  7. Time Line • Identify partners and secure discounts • Recruit and train volunteers • Enlist wineries • Create Ohio grown/quality partners rack card • Set up displays, order materials, develop literature • Begin media campaign and consumer awareness via social networking • Launch on going tastings

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