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The Brand and the Buzz

The Brand and the Buzz. How to Create and Sustain Buzz in your Learning. Jacqueline Burandt, MEd Executive Director, Center for Learning Excellence University Health System San Antonio, Texas. Branding: In Texas. Branding: In Our Lives. What’s in your wallet? What are you wearing?.

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The Brand and the Buzz

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  1. The Brand and the Buzz How to Create and Sustain Buzz in your Learning Jacqueline Burandt, MEdExecutive Director, Center for Learning Excellence University Health System San Antonio, Texas

  2. Branding: In Texas

  3. Branding: In Our Lives What’s in your wallet? What are you wearing?

  4. Branding: In Learning • Attribute Theory • Serious? • Fun? • Mandatory? • Interactive?

  5. Workplace/Focus What’s your competition?

  6. How to Stand Out What’s in a name? TOMA Web Sites Flash Ads Bulletin Boards Staff Meetings Newsletters – electronic/print

  7. Executive Support Leaders as Course Champions Openers/Closers Leaders as Trainers Leaders Sending Letters

  8. Creating That Buzz What’s in a name – again Materials Ask me about… Reinforcers (ROI)

  9. A Few Examples of Buzz

  10. A Few Examples of Buzz

  11. A Few Examples of Buzz

  12. A Few Examples of Buzz

  13. A Few Examples of Buzz

  14. ROI Ecademy Results

  15. Annual Needs Assessment

  16. Annual Needs Assessment with Buzz X 2

  17. Awards & Recognition ASTD BEST Award 2009, 2010, 2011, 2013 Training Top 125, 2011 Chief Learning Officer Magazine’s Learning Elite Organization 2012 & 2013 Chief Learning Officer Magazine’s 2012 Learning in Practice Award

  18. More Awards & Recognition ASTD Excellence in Practice ASTD Chapter Awards Optimas Awards, Workforce Magazine Best Places to Work Chamber of Commerce Other ideas?

  19. Ten Benefits to Submitting Award Applications • 1. TOMA (Top of Mind Awareness) for your brand • 2. Staff Recruitment • 3. Learning Professional Recruitment • 4. Staff Retention • 5. Differentiation

  20. Ten Benefits to Submitting Award Applications (cont’d) • 6. Morale Building • 7. Benchmarking • 8. Free Publicity • 9. C-Suite Respect • 10. Improvement

  21. Taking It Home How do you buzz? How could you create more buzz?

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