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Home Show Marketing Guide

This guide provides strategies and tasks for creating a buzz at home shows, including booth design, marketing support, lead follow-up, and creating an interactive experience.

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Home Show Marketing Guide

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  1. Home Show Marketing Guide

  2. Creating the buzz (social media, advertising) • Banners/Signs/Print Pieces/Giveaways • Booth Design • Layout for Staging Pieces • Sales Team Support (apparel, set-up, customer events) • Lead follow-up Marketing (email campaigns, mailers) Marketing Support:

  3. We will follow up with all leads in 7 days or less • Take photos and videos-Share with Marketing • Share success stories • Staff Accordingly • All collateral must come from the marketing department • All staging pieces must be approved by marketing department • Requests for materials must be made 2 weeks in advance Strategies and Tasks

  4. Booth Layout

  5. Create A Scene

  6. Marketing E-Blast

  7. Banner Options

  8. Staging a Home Show

  9. Create an interactive experience • Show a digital portfolio • Great giveaways • Have fun Think Outside of the Block

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